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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Infographic: Content Delivery Funnel

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each…

Recent Data Breach Heightens Focus On Email Security Measures

The high-profile data breach Epsilon Interactive reported April 1 caused quite a stir, as the company noted on its web site that “a subset of Epsilon clients' customer data were exposed by an unauthorized entry into Epsilon's email system.” BtoC brands including Best Buy, Kroger and Walgreen were among the…
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