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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Responsys Enhances Adobe Integration To Bridge Analytics Data And Campaigns

Responsys, Inc., a provider of on-demand email and cross-channel marketing solutions, announced enhancements to its existing integration with the Adobe Online Marketing Suite, powered by Omniture. Unveiled at the recent Adobe Omniture Summit 2011, the enhancements are aimed at accelerating time-to-market and reducing complexity of cross-channel marketing campaigns. The update…

Lack of Information And Process Hinders Channel Sales Team, Research Shows

A lack of information available to channel sales executives accounts is resulting in an extreme loss of revenue and potential opportunities, according to the findings of a survey of senior channel sales and marketing executives. The research, conducted by cloud-based channel management solution provider Channelinsight, revealed that incentive program performance,…

New ZoomInfo Service Tests Email Addresses To Verify Deliverability

ZoomInfo, a leading provider of business contact data, today announced a service designed to help BtoB email marketers improve deliverability, as well as avoid blacklisting and other problems associated with high bounce rates. ZoomInfo Email Address Validator is designed to test every email address in a customer’s database (without sending…
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