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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Demandbase Enhances Real-Time Identification Service To Better Categorize Web Site Visitors


Demandbase, a provider BtoB marketing performance improvement technology solutions, today announced enhancements to its Real-Time Identification Service. The solution now includes enhanced audience classification capabilities for worldwide business web traffic. Specific audience classifications include business size, industry/verticals, government, education, residential and wireless. These enhancements are designed to enable marketers to…
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Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011

Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business…

Big Data Drives 50% Growth In Customer Transactions For Extraprise In 2011

Extraprise, a provider of revenue optimization services for BtoB and BtoC enterprises, reported more than 50% growth in customer interactions in 2011 from multi-channel marketing campaigns executed by its i2i database marketing and demand generation services. Extraprise clients span across several vertical markets, including high technology, financial services, pharmaceuticals, business…

NetProspex And AG Salesworks Launch Joint B2B Lead Generation Solution

NetProspex, a B2B data services provider, and B2B teleprospecting and marketing services firm AG Salesworks, recently announced a partnership and joint solution. Leveraging NetProspex’s verified contact data services, AG Pipeline Connect will focus on delivering full service marketing and sales campaigns to garner fully qualified sales leads. As data from…

Aprimo Adds Support for Third-Party Data Sources to Marketing Automation Platform

Aprimo reported new data-integration capabilities for Aprimo Relationship Manager (ARM), the company's suite of marketing automation tools designed to create and manage multi-channel marketing campaigns. The new feature, called Extended Data Source (xDS), will be integrated with existing campaign management and analytics capabilities built into the ARM platform. Marketers can…
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