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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

6Sense Aims To Help Marketers Unlock Buyer Intent

6sense is designed to shine a light on the buying journey. The account-based orchestration platform positions revenue teams to gain buyer insights, so they can generate more opportunities, increase deal size, compete and win more often.

Evergage Releases New Data Warehouse Solution For Analysts

Evergage, a personalization and customer data platform, launched the Evergage Data Warehouse solution, which is designed to give business analysts access to the company’s unified customer and prospect data for building and analyzing segments and monitoring campaign performance.
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