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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

DiscoverOrg Expands Tech Stack Database Coverage 400%

DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM programs.

Survey Anyplace Provides Platform For Enhanced Surveys, Data Collection

Survey Anyplace is a survey creation and management tool that aims to improve data collection by improving surveys. The platform is designed to create modern surveys that engage respondents, are easy to answer and are optimized for mobile devices. FEATURES/FUNCTIONALITY The platform is positioned to let users create, customize, send…
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