Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Acxiom Announces Upgrades To Measurement Solution

Acxiom, a marketing technology and services company, has made enhancements to its measurement solution, which is part of the company’s portfolio of omnichannel analytics services. The upgrades are designed to provide closed-loop, incremental measurement through enhanced reporting, increased speed to insights and greater opportunity for ongoing campaign optimization.
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