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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

ZoomInfo Unveils Updates To Its ReachOut Offering, HubSpot Integration

ZoomInfo, the B2B account and contact database platform, unveiled enhancements to its ReachOut offering, as well as a new integration with HubSpot. Announced at the 2018 Growth Acceleration Summit held in Boston June 18-20, the new updates and integration position ZoomInfo customers to leverage account and contact data on a…

Sitecore Integrates With Salesforce Marketing Cloud For Personalized CX

Sitecore, an experience management software, has integrated its Experience Manager and Experience Platform with Salesforce Marketing Cloud. The first phase of the integration is designed to streamline the digital marketing process and help marketing teams improve campaign content and personalization. Sitecore Connect will be available later this month in the…

ReachForce Introduces New Data Management Solution

SmartSuite, an end-to-end data management solution from ReachForce, is designed to verify, standardize and enrich contact and account data in real-time. The solution aims to help organizations adopt a data-first approach to their marketing and sales activities.

Brainshark Releases Machine Analysis To Improve Sales Coaching Capabilities

Machine Analysis is an AI-powered engine from Brainshark that is designed to improve sales coaching by augmenting manager feedback to help salespeople improve their performance and results. The engine’s coaching capabilities are positioned to provide automated, rapid insights to ensure salespeople master critical messages before interacting with buyers.
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