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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Infogroup Launches New Intent Data Capability

Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support account-targeting strategies via real-time API feeds.

LeanData Releases New Analytics Tool

LeanData launched LeanData Engagement, a new analytics offering designed to leverage the company’s Lead-to-Account Matching technology to help marketers achieve greater alignment and synergy with sales teams to improve conversion rates, increase pipeline and maximize ROI.

Sparq Aims To Help Uncover & Translate Actionable Customer Insights

Sparq is a customer insights platform from Vision Critical that is designed to uncover actionable customer experience data. The solution aims to uncover and translate customer attributes — such as motivation, preference and beliefs — into actionable data points that deliver value and improve customer acquisition, retention and satisfaction.
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