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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Oracle Adds AI Features To Customer Experience Cloud

Oracle has updated its Customer Experience (CX) Cloud Suite with AI-powered features designed to help marketing and sales professionals improve the customer experience and boost business results through real-time behavioral insights, ad optimization and AI marketing management. The Cloud also includes enhanced campaign development and personalized loyalty programs for the…

Salesforce Releases Integration Cloud, New Lightning Flow Feature

Salesforce has unveiled the Salesforce Integration Cloud, a new offering powered by the company’s recent acquisition of integration platform provider MuleSoft. The Cloud is designed to help users connect disparate data throughout their cloud platform. The company also launched a new Lightening Flow feature to help marketers create a seamless,…

Bombora Unveils Marketo Integration For Intent-Driven Data Workflows

Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The company’s data aims to align sales and marketing teams, enabling them to act on the knowledge of what companies are researching what products. Recently, Bombora introduced an integration with Marketo’s Engagement Platform to surface intent-driven data…
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