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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Sitecore Automates Customer Engagement Metrics Via New Platform and Product Group

Sitecore, a provider of web content management solutions, announced today a new product group called the Customer Engagement Platform. Focused on offering marketers an additional Key Performance Indicator (KPI), the platform enables organizations to manage the customer experience by creating relevant and valuable customer conversations that engage, entertain and inform.…

Metrics & Mobility Key Themes At Upcoming Sales 2.0 Conference

As research continues to show gaps in formal sales processes, organizations are at the same time challenged now more than ever to fuel growth via innovative sales strategies. During the Sales 2.0 Conference June 20, 2011 in Boston, Michael Dunne, Research VP at Gartner Research will address this keynote when…

MedeAnalytics Doubles Campaign Productivity, Improves Data Management With Integrated Solution

By Alicia Fiorletta, Associate Editor Executing campaigns across different verticals and segments is a growing challenge for most marketers, but it is especially difficult in the healthcare industry, where solution providers need to communicate with a range of unique audiences. MedeAnalytics, a provider of performance management solutions for hospitals, physician…

Email Marketing Study: Marketers Demand ROI - But Most Of Them Don't Know How To Measure It

By Matt McKenzie, Senior Editor A new study from MarketingSherpa shows that B2B email marketing is often an exercise in contradictions. That's especially true for marketing organizations that increasingly demand hard ROI from their email campaigns – even though most of them aren't actually able to measure ROI. MarketingSherpa surveyed…
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