Bulldog Solutions Kicks Off PowerPlay Marketing Program
- Written by Kim Zimmermann
- Published in Revenue Strategies
Bulldog Solutions, Inc. has launched Bulldog PowerPlay, which company officials describe as an integrated demand generation framework based on the buyer’s journey.
Comprised of three “plays,” the goal of the packaged solution is to enable marketers to drive a measurable impact on revenue by implementing a robust content marketing and promotion strategy at the top of the funnel, lead nurturing and conversion tools at the middle and sales enablement tools at the bottom, company officials added.
“Essentially, we’ve taken something that used to take months to complete, and have successfully reduced the go-to- market time to as little as a few weeks in some cases,” said Rob Solomon, Bulldog’s Co-founder and Chief Strategy Officer.