Demand Gen Report

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This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 

Rise Of The Inside Sales Team Print E-mail
Wednesday, 22 April 2015 00:00


There are a number of factors driving the shift to inside sales, including the fact that buyers are doing more research online and tools such as video conferencing are becoming more commonplace. More than one third (40%) of large companies plan to shift their resources to inside sales from field sales over the next two years, according to this infographic from ZS and Reality Works Group.

Why Do Your Customers Choose You? Print E-mail
Wednesday, 15 April 2015 00:00


Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to enhance the way salespeople present their messaging towards prospective buyers and increase closed deals.

10 Ways To Convert More Customers Using Psychology Print E-mail
Wednesday, 08 April 2015 00:00


In order to increase conversions, B2B sales teams need to get into the minds of their prospective buyers. This infographic from Help Scout highlights several studies in social psychology that can be leveraged to create the right conversations that convert prospects into customers.

What To Include In A Buyer Persona Print E-mail
Wednesday, 01 April 2015 00:00


Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components of buyer personas.

How Sales and Marketing Alignment Can Boost Revenue Print E-mail
Wednesday, 25 March 2015 00:00


It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory, goals and metrics. In fact, as many as 76% of marketers admit that they’re giving short shrift to sales enablement. This infographic from Wheelhouse Advisors, a marketing consultancy, details the benefits your business can unlock when sales and marketing work together.

Why Flip The Webinar? Print E-mail
Wednesday, 18 March 2015 00:00


Attendance at live webinars has been steadily declining. To combat this trend, progressive B2B marketers are looking for ways to inject energy into live events and make more time for lively discussion. This infographic from KnowledgeVision outlines how flipped webinars — where content is provided to attendees prior to the live event — can boost engagement and help ease the time crunch.

Marketers Slow To Adopt Virtual Events Print E-mail
Wednesday, 11 March 2015 00:00


While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services provider surveyed more than 340 marketing professionals on their experiences, thoughts and perceptions of virtual events.

Skills Of The Modern Marketer Print E-mail
Wednesday, 25 February 2015 00:00


Today's B2B marketing landscape is in a constant state of fluidity, and companies need to make sure they have the right marketers on their team to boost results. This infographic from Econsultancy highlights key skills modern marketers need to have in order to stay efficient and productive in the workplace.

#C2C15 Recap: What You Missed Print E-mail
Wednesday, 25 February 2015 00:00


Scottsdale, AZ was the ultimate destination for content marketing and demand generation insights, best practices and case studies during this year’s B2B Content2Conversion Conference, hosted by Demand Gen Report.

During the three-day event, more than 400 B2B marketing professionals converged at the Hyatt Regency Resort at Gainey Ranch to learn how they can bring their campaigns to the next level by embracing new tactics and solutions.

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