Demand Gen Report

Only 14% of companies say they have appropriate content for every stage of the buying cycle. This infographic from Qvidian can help marketers determine what content works at which points in the buying journey.

A recent report by the CMO Council and NetLine reveals that 87% of B2B buyers say online content has a major or moderate impact on vendor selection. But vendors get low marks for the value and trustworthiness of their online content, rating content produced by professional organizations and industry groups as more usable and relevant.

Marketers are expected to spend $118.4 billion on content marketing in 2013, so they need to make the most of this investment by reworking existing content in other formats. This infogaphic from Active Internet Marketing makes the case for taking a piece of content you’ve already own and giving it new life in a different media.

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, behind SEO and event marketing, according to this infographic from Dekh. Email is most likely to be opened on Tuesdays.

With the buzz about Yahoo purchasing Tumblr this week, Ogilvy & Mather put together this infographic about the blogging site, including the fact that there are 117 million visitors per month.