Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 



Feast On Lead Nurturing Print E-mail
Tuesday, 18 November 2014 00:00

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Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, shows how savvy marketers are using advanced lead nurturing tactics to bring more prospects to the table.

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Understanding B2B Buyer Behavior Print E-mail
Wednesday, 12 November 2014 08:20

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B2B buyer activity and research peaks at different times of the day, week, month and year. To understand those idiosyncrasies, Software Advice, a technology review site, studied six million unique visitors to its site to discover when B2B buyers perform research on the web and conversion rates from web visits.

 

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What The MLB Can Teach You About A/B Testing [Infographic] Print E-mail
Wednesday, 05 November 2014 00:00

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After an intense World Series, B2B marketers can learn a lot from how the MLB increases its online conversion rates. Wingify highlights in this infographic about how the simple act of A/B testing can make a major impact on any company’s online sales.

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Sales And Marketing Technologies That Are Ready For The Graveyard [Infographic] Print E-mail
Wednesday, 29 October 2014 00:00

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Are your sales and marketing teams haunted by technologies of the past? SAVO put together this infographic on these technology relics that can be pretty scary.

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Making Your Content Go Viral [Infographic] Print E-mail
Wednesday, 22 October 2014 00:00

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What marketing strategies produce viral content? While it is hard to predict, this infographic from Best Marketing Degrees outlines the steps to improve the chances of your marketing being an Internet sensation.

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The Art Of A Curated Post [Infographic] Print E-mail
Wednesday, 15 October 2014 00:00

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Content marketers who are looking to increase content production and save time are increasingly turning to content curation. According to a recent study, best-in-class marketers use a content marketing mix of 65% created content and 25% curated content. This infographic from Curata outlines five steps to a creating a curated post.

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The Challenges For Modern CMOs [Infographic] Print E-mail
Wednesday, 08 October 2014 07:51

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The C-suite has risen their expectations for the chief marketing officer (CMO), but the lack of a holistic view of customer data is preventing CMOs — and their marketing teams — from measuring the company’s efforts. This infographic from Oracle Marketing Cloud highlights various challenges that today’s CMOs face in their effort to maximize ROI, while also providing tips to overcome these challenges.

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29 Tips To Rescue Your Email Marketing Campaign [Infographic] Print E-mail
Wednesday, 01 October 2014 00:00

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An email campaigns fail for a number of reasons. The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from design, copy structure or deliverability issues. This superhero-inspired infographic from Spear Marketing Group could help rescue your campaign.

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The Good And Bad Of Social Media Marketing [Infographic] Print E-mail
Wednesday, 24 September 2014 00:00

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This infographic from Outmarket explores the strengths and weaknesses of social media marketing. Among the positives: People use social media to broadcast their buying signals.

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