Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 



15 Email Marketing Myths Debunked Print E-mail
Wednesday, 17 December 2014 00:00

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Many people believe that “free” in a subject line will relegate their emails the spam folder or that Monday mornings are the best times for sending emails. This infographic from Email Monks takes on some of these widely held beliefs. 

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Tracking Content Marketing ROI for Dummies Print E-mail
Wednesday, 03 December 2014 00:00

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From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Uberflip has created this infographic with some tips on tracking metrics, calculating ROI and communicating that to the team.

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How Content Scoring Measures The True Impact Of Your Content Print E-mail
Wednesday, 03 December 2014 00:00

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What content actually drives leads and conversions? It’s no longer a guessing game. This infographic from Kapost illustrates the data-driven measurement process for tracking the performance of each piece of content.

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Email: Wanted Dead or Alive Print E-mail
Monday, 24 November 2014 00:00

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Emerging channels such as social media have marketers questioning if email is the most effective way to contact prospective buyers. This infographic from Marketo highlights some interesting facts disproving the rumor that email is dead, and how marketers can still leverage this channel to engage target audiences.

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Feast On Lead Nurturing Print E-mail
Tuesday, 18 November 2014 00:00

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Want to stuff your funnel full of tasty leads? This infographic, based on Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, shows how savvy marketers are using advanced lead nurturing tactics to bring more prospects to the table.

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Understanding B2B Buyer Behavior Print E-mail
Wednesday, 12 November 2014 08:20

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B2B buyer activity and research peaks at different times of the day, week, month and year. To understand those idiosyncrasies, Software Advice, a technology review site, studied six million unique visitors to its site to discover when B2B buyers perform research on the web and conversion rates from web visits.

 

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What The MLB Can Teach You About A/B Testing [Infographic] Print E-mail
Wednesday, 05 November 2014 00:00

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After an intense World Series, B2B marketers can learn a lot from how the MLB increases its online conversion rates. Wingify highlights in this infographic about how the simple act of A/B testing can make a major impact on any company’s online sales.

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Sales And Marketing Technologies That Are Ready For The Graveyard [Infographic] Print E-mail
Wednesday, 29 October 2014 00:00

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Are your sales and marketing teams haunted by technologies of the past? SAVO put together this infographic on these technology relics that can be pretty scary.

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Making Your Content Go Viral [Infographic] Print E-mail
Wednesday, 22 October 2014 00:00

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What marketing strategies produce viral content? While it is hard to predict, this infographic from Best Marketing Degrees outlines the steps to improve the chances of your marketing being an Internet sensation.

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