Demand Gen Report

Rich Media

This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions. 

[Infographic] Marketers Embrace, But Still Struggle With, Content Marketing Print E-mail
Wednesday, 16 April 2014 00:00



While content is king for marketers, the latest survey from Frost & Sullivan finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet.

[Infographic] 6 Reasons Lead Conversion Remains Low Print E-mail
Wednesday, 09 April 2014 00:00



The overwhelming majority organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams, but conversion rates remain frustratingly low. This infograhic from Compile, a lead sourcing service, offers six reasons why your leads aren't converting. 

Infographic: Making Google+ Part Of Your Social Media Strategy Print E-mail
Wednesday, 02 April 2014 00:00



In less than three years, Google+ has distinguished itself with strong content and engaging dialogue. Being smart on Google+ is essential for any content marketer. Here’s how to get started. This infographic from Prestige Marketing points out the three things that Google+ does better than other social media networks.

Infographic: Discovering The Value Of Digital Marketing Print E-mail
Wednesday, 26 March 2014 00:00



The digital marketing industry has grown to more than $62 billion and marketers are continuously looking to maximize the value of their investments. In this infographic, digital marketing firm looks at customer acquisition and customer optimization, two sets of activities that digital marketers need to balance to generate value.

Infographic: What's The Best Way To Distribute Your Content? Print E-mail
Wednesday, 19 March 2014 00:00



This infographic from sales and marketing agency NuGrowth Solutions explains the best methods for getting your various pieces of content out to the masses. It outlines the content distribution methods to get eyes on your content, minds on your organization, and leads to your sales team.

Infographic: 7 Steps To A More Effective B2B Keyword Strategy Print E-mail
Tuesday, 11 March 2014 00:00



For B2B marketers, developing a winning keyword plan starts with knowing your company, customers and competitors. But that’s just the beginning. Heinz Marketing assembled this infographic to help execute a keyword initiative that will impact your SEO.

Infographic: A B2B Marketer’s Guide To SXSW Print E-mail
Wednesday, 05 March 2014 00:00



While SXSW built its reputation as a consumer tech show, it’s not so cut and dry nowadays. While B2B marketers are finding value in the Austin, Texas, show that starts March 7, uncovering relevant sessions, workshops, networking events and more can be challenging. Demandbase and Doremus have teamed up to help B2B marketers navigate SXSW.

Inforgraphic: 10 Commandments of Email Copywriting Print E-mail
Wednesday, 26 February 2014 00:00



Are you guilty of the sin of lackluster email copy? Howard Sewell and the staff at Spear Marketing Group put together these 10 decrees for heavenly email marketing, no doubt created on a different type of tablet than the original. 

Infographic: A View Of The Social Selling Landscape Print E-mail
Wednesday, 19 February 2014 00:00



The emergence of Big Data, social selling and content marketing has changed the way B2B marketing is done. This infographic from Introhive examines the various social media channels and their effectiveness for building brand awareness, lead nurturing and generating sales.

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