Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

CloudCraze Secures $20 Million In Funding To Fuel B2B Commerce Growth

CloudCraze, an enterprise digital commerce solution, has raised $20 million in a funding round led by Insight Venture Partners, with additional participation from Salesforce Ventures. The company said the funding will help strengthen product development, support growth in the U.S. and EMEA and expand its team.

Understanding The Game Of Sales

Much like rival houses within the Game of Thrones series, sales professionals in the “Game of Sales” have their own unique approach to achieving — and hopefully exceeding — quota. This infographic from Velocify breaks down the Game of Sales into three houses, highlighting the characteristics of successful B2B sales…

Sales In Transition: How To Thrive In The Age Of The Customer

As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales person is going through a major transition. Both marketing and sales teams need to adapt their approach, and that will require new skills and new tools.
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