An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue intelligence.
The collaboration will combine 6sense’s advanced intent data and account intelligence with DemandWorks’ activation engine, delivering a seamless way for B2B organizations to run high-performing, full-funnel campaigns with measurable ROI.
The partnership equips B2B organizations the ability to focus resources on in-market, high-intent buyers—reducing waste, increasing pipeline velocity, and ultimately driving stronger business outcomes, according to officials from both companies.
DemandWorks, 6sense Advantages
This partnership represents a major step forward in how marketers can convert intelligence into action, said Alex Bauer, Director of Marketing, DemandWorks.
“By combining 6sense’s world-class intent and account data with our AI-powered activation, customers can expect greater efficiency, higher-quality engagement, and accelerated pipeline growth.” said Bauer in a statement.
Empowering Revenue Teams
With this integration, customers of both companies will be provided seamlessly sync audiences in real time as 6sense Segments connect directly into DemandWorks’ ecosystem through API, eliminating manual uploads and delays.
Other benefits for marketing and revenue teams include:
- Activate with precision: DemandWorks leverages 6sense buyer signals to reach the right decision makers at every stage of the buying journey.
- Deliver full-funnel programs: From content syndication and account-based display to personalized 1:1 email, campaigns are powered by verified contacts that match each client’s ICP.
- Track and optimize outcomes: Closed-loop reporting ties engagement to pipeline and revenue, enabling marketers to refine strategy and scale what works.
“We are enabling revenue teams to act on signals faster and deliver personalized experiences at scale.” stated Bauer.
