by Andrew Gaffney | Dec 7, 2016 | Blog
I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now...
by Andrew Gaffney | Sep 20, 2016 | Blog
In the latest episode of the Demand Gen Report podcast series, we sat down with Chris Martins, Product Marketing Manager at Trillium Software, to discuss the critical role of data in today’s marketing landscape. A thought leader in the CRM and data space,...
by Andrew Gaffney | Aug 9, 2016 | Blog
When you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures and campaigns are often the words they use to describe their initiatives to engage prospects. That vernacular is starting to shift a bit, though. At a recent...
by Andrew Gaffney | Jun 28, 2016 | Blog
As part of the excitement building around account-based marketing (ABM), there has been a growing school of thought that leads and conventional funnel metrics will become a thing of the past. While it makes sense that companies adopting ABM will shift their attention...
by Andrew Gaffney | Jun 14, 2016 | Blog
As CMOs get more active in analyzing revenue, one of the common steps is evaluating their Total Addressable Market (TAM) and determining if there are segments that represent underserved opportunities. I’ve spoken to some CMOs who have enlisted big consulting...
