by Andrew Gaffney | Apr 26, 2016 | Blog
As I made my plans for Oracle’s Modern Marketing Experience event in Las Vegas this week, it dawned on me that it has been about five years since Eloqua started using the term to describe the transformation of marketing practices in the digital era. Over the...
by Andrew Gaffney | Mar 9, 2016 | Blog
Editor’s note: As part of a special arrangement, the article below has been syndicated from the Content4Demand blog. G3 Communications has been publishing Demand Gen Report for more than eight years, and from the first day there has...
by Andrew Gaffney | Feb 24, 2016 | Blog
“B2B doesn’t have to be boring!” That was one of many great takeaways provided by David Meerman Scott during the keynote session at last week’s Content2Conversion Conference. The noted author of New Rules of Marketing &...
by Andrew Gaffney | Jan 26, 2016 | Blog
Experimentation isn’t a word often associated with B2B marketing. In fact, the conventional marketing plans for most B2B brands have typically been built around core industry events, sprinkled with webinars and maybe a few white papers centered on new solutions....
by Andrew Gaffney | Nov 11, 2015 | Industry News
During the eight years we’ve been publishing Demand Gen Report, I’ve encountered a lot of companies that mistakenly view the discipline of demand generation as a switch that they can simply turn on when sales fall short of projections. That is why I was...
