by Mike Santos | May 20, 2015 | Demanding Views
By Suresh Balasubramanian, LiveHive Without synchronization between sales and marketing, the business suffers. According to Aberdeen Group, the lack of integration of sales intelligence with sales and marketing systems causes the biggest gap between top sales...
by Mike Santos | Mar 6, 2015 | Industry News
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by Mike Santos | Oct 31, 2012 | Industry News
Marketing automation vendor Marketo today announced that it has released a new framework for linking third-party applications to its core marketing software platform. The framework, called Webhooks, is described by the company as a “push technology” that...
by Mike Santos | Sep 25, 2012 | Solution Spotlight
The vast majority (85%) of B2B organizations indicate that their customer and prospect data is frequently incorrect, out of date and/or obsolete, according to Demand Gen Report research. For OEMs and manufacturers with channel networks, however, the problem is...
by Mike Santos | Jul 26, 2011 | Industry News
Eloqua CTO Steve Woods delivered a luncheon keynote presentation on the next generation of selling, and how to implement guided selling processes across the organization. Woods pointed out that the information that sales reps once relied on during a sales call is no...
