Influencer marketing campaigns can have a big impact on audiences — sometimes it’s an entire nation at the peak of a Presidential election. The New York Times recently reported how Vladimir Putin allegedly “ordered an influence campaign in 2016 aimed at the U.S. presidential election,” and it got me thinking about how much influence plays a role in the world beyond the B2B marketplace.
Crimson Hexagon, an enterprise social media analytics company, has announced an integration with the business optimization platform Domo. The companies said the partnership will enable users to analyze social media data alongside other business data, including sales, financial and website analytics — providing a holistic view of market opportunity.
It’s a post-Trump world and we know that a few well-placed tweets can catalyze an entire online movement … or leave a permanent scar.
My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I always wondered if people felt the same way I do when someone direct messages me with a “CAN’T MISS OPPORTUNITY!”
Adobe announced it has launched a tool that enables marketers to track and measure social content in real time, according to a report in Adweek. Clients of the company’s social management platform, Adobe Social, will now be able to use the data capabilities of the company’s Analytics suite to see how their content performs on social channels, the company said.
Influencer marketing platform Insightpool unveiled new capabilities to its platform that will help its clients better identify and engage with social influencers by uncovering social conversations and individuals that are relevant in their industry, according to the company.
Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform. The company says the solution can provide marketers with a clearer picture of social media's overall business value, including its role in powering the larger customer experience (awareness, acquisition, retention, expansion) and its direct contribution to the bottom line.
The module enables marketers to use key social behaviors from platforms such as Facebook, Twitter, LinkedIn and Google+ to score, segment and nurture buyers. It also tracks conversions of social leads and attributes revenue back to specific campaigns and channels.
Through the module, marketers also can:
The module is tailored to B2B social media managers at mid-size and enterprise companies looking to track engagement from clicks to conversions.
Act-On integrates with all major CRM systems, including Salesforce, NetSuite, Sugar and Microsoft Dynamics.
The module add-on is $6,000 per year, and includes:
With Act-On’s Advanced Social Media Module, marketers are able to leverage social behaviors as part of their marketing automation strategy and use those social actions to score, segment and nurture leads. This module is unique for the attribution; marketers can tie revenue back to key social campaigns and channels, as well as to individual social advocates.