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Advent Surpasses Marketing-Sourced Booking Goals With Revamped Lead Management Strategy

Business-changing events, such as acquisitions, employee departures and the adoption of new technology, can hamstring any company’s marketing and sales efforts. For the portfolio management and accounting software company Advent, this was no different. The company turned to The Pedowitz Group, a revenue marketing consulting firm, to assess and formulate its lead management process, align its marketing and sales teams on those processes and formulate a true revenue marketing system.

Conversica’s Artificial Intelligence For Lead Engagement

Conversica placeitConversica is an artificial intelligence (AI) solution designed to help marketing, inside sales and sales organizations engage prospects with the highest propensity to buy.

Features/Functions

The solution’s artificial intelligence is positioned to initiate email conversations and analyze replies by automatically extracting information and interpreting the lead’s intention and sentiment.

Conversica is designed to optimize email marketing, enhance lead management and prevent lost leads to maximize sales and revenue.

Compatibility

Conversica is compatible with Salesforce, Eloqua and Marketo.

Pricing

Click here to request a quote.

Competitive Positioning

The solution intends to identify high-value prospects among thousands of inbound leads. Using text analysis, Conversica can nurture leads throughout the buyer's journey with minimal human intervention.

While the solution can continuously engage prospects, the AI technology can also measure intention and sentiment to identify leads that are uninterested and remove them from further campaigns.

Contact Information

Conversica
950 Tower Lane, 12th Floor
Foster City, California 94404
888-778-1004
This email address is being protected from spambots. You need JavaScript enabled to view it.

HubSpot And Maximizer Partner On CRM Integration Tool

MaximizerHubSpotMaximizer Services Inc, a provider of CRM solutions, partnered with HubSpot on the Maximizer CRM: HubSpot Connector, an integration of the HubSpot inbound marketing software with Maximizer CRM.

“Sales and marketing teams need to be working in close collaboration with clear transparency across the entire lead management process, from lead creation to lead nurturing to closed opportunities,” said Vivek Thomas, President of Maximizer Services Inc. “If your CRM isn't integrated with your online lead generation activities, you're missing out on valuable process efficiencies, potential sales growth and closed loop reporting.”

HubSpot And Maximizer Partner On CRM Integration Tool

MaximizerHubSpotMaximizer Services Inc, a provider of CRM solutions, partnered with HubSpot on the Maximizer CRM: HubSpot Connector, an integration of the HubSpot inbound marketing software with Maximizer CRM.

“Sales and marketing teams need to be working in close collaboration with clear transparency across the entire lead management process, from lead creation to lead nurturing to closed opportunities,” said Vivek Thomas, President of Maximizer Services Inc. “If your CRM isn't integrated with your online lead generation activities, you're missing out on valuable process efficiencies, potential sales growth and closed loop reporting.”

INBOX25 Offers Marketing Automation From Inside SugarCRM

INBOX25 LogoINBOX25, a provider of cloud-based marketing automation systems, unveiled the latest version of its software that provides access to its marketing automation platform from within SugarCRM. It was introduced at SugarCon 2013, SugarCRM's annual customer, developer, and partner conference held this week.

INBOX25 4.0 integrates tightly with SugarCRM to enable marketing teams to leverage all of their CRM data, including leads, contacts, opportunities, tasks, quotes, contracts and more, company officials said. The new integration is designed to allow sales teams to focus exclusively on sales-ready leads, while automatically and simultaneously nurturing other potential prospects that may not be ready to purchase.

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