As BtoB marketers turn to interactive tools and tactics to engage prospects and optimize lead generation campaigns, research shows that video is becoming an increasingly viable source for engagement and enhanced response.
According to Forrester Research, video in email campaigns can increase click-through rates by as much as 2-3 times. In a recent webinar titled “How to Increase B2B Leads 200% By Using Video,” Joe Eldridge, VP & Co-Founder at Visible Gains, offered a BtoB take on how marketers can integrate video into campaigns for effective customer engagement throughout the sales cycle.
While YouTube is the common starting point for many videos, Eldridge said there are many more opportunities to integrate video into emails, landing pages and product demos. According to a 2009 video marketing benchmark report, online video is second only to word of mouth for its ability to influence decision makers in every stage of the purchase lifecycle. Video can drive awareness of a brand’s product and/or service, leads, customer acquisition and loyalty.
- Published in Feature Articles