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Radius Revenue Platform Releases Data Stewardship Solution

The Radius Revenue Platform, powered by the Network of Record, is a predictive marketing tool designed to use data to enable sales and marketing to find, engage and convert target buyers. The company’s newest launch, Data Stewardship, assesses the health of CRM and marketing automation data to collect insights that expand users’ visibility into new and existing markets, according to Radius.

FEATURES/FUNCTIONALITY

The company said the Radius Revenue Platform enables buyers across the following solutions:

  • Data Stewardship, which can analyze, cleanse and append existing foundational data to ensure go-to-market teams are running campaigns with high-quality information.
  • Go-to-Market Insights, which aims to provide visibility into and explore opportunities within markets to focus marketing and sales strategies on areas with the greatest payoff.
  • Account-Based Marketing, which is designed to personalize and execute ABM campaigns powered by data science.
  • Lead Scoring,  focus on resources on the prospects most likely to convert to grow business efficiently.
  • Outbound Marketing & Prospecting, which aims to drive more higher-quality leads into your funnel to optimize conversions and results.
  • Co-Marketing, which allows users tosee the overlap across multiple instances of CRMs to drive effective co-marketing.

TARGET USERS

Target users include mid-market and enterprise companies in industries such as software, tech, financial services, media and insurance. Primary contacts include demand generation, marketing, marketing operations and sales operations leaders.

COMPATIBILITY

Radius supports native integrations to Salesforce and other CRMs such as Microsoft Dynamics, SugarCRM, NetSuite and Infor via CSV upload.  The solution also supports native integrations to Marketo, Eloqua and Pardot and other marketing automation platforms via CSV upload.  Radius natively integrates with digital and social ad platforms such as Facebook, Google AdWords and Twitter, and supports integrations with data management platforms.  

DELIVERY/PRICING MODELS

Customers can customize Radius to the solutions and integrations relevant to grow their business.  Pricing is correlated to the complexity and breadth of these requirements.

CURRENT CLIENTS/USERS

Radius clients include Infusionsoft, Square, First Data, Box, Kabbage, Sam’s Club and Zenefits.

COMPETITIVE POSITIONING

 Radius gives companies a competitive advantage by providing continuously sharper intelligence that expands visibility into new and existing markets, informing decisions for campaign planning and more accurately predicting and driving pipeline growth, lead conversion and revenue generation.

CONTACT

225 Bush Street
Suite 1200
San Francisco, CA  94103
This email address is being protected from spambots. You need JavaScript enabled to view it.

Infer Debuts Behavior Scoring Solution for ABM

Building on Infer’s lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their ABM campaigns on deals that are most likely to close quickly.

FEATURES/FUNCTIONALITY

Infer’s Account-Based Behavior Scoring can help marketers identify marketing-qualified accounts (MQAs), drive engagement with the right people at the right times, gather faster feedback on ABM programs and measure pipeline acceleration.

The solution brings account engagement insight right into a company’s CRM system, so that go-to-market teams can see which people are showing increased activity. The solution can then pinpoint accounts that are likely to buy a particular product within a set time period. The solution allows marketers to analyze the quality of their ABM campaigns in real time and use the information to test various content, brand assets, channels and initiatives.

TARGETED USERS

Infer’s Account-Based Behavior Scoring’s target users are B2B marketers, sales executives and operations managers who are looking to drive and measure engagement across their ABM programs.

COMPATIBILITY

Infer provides pre-built connectors into Marketo, Oracle Eloqua, Pardot and Salesforce.

DELIVERY/PRICING MODELS

Account-Based Behavior Scoring is available as an add-on for existing customers who already use Infer’s behavior scoring technology. New customers are able to purchase the solution as part of a bundled Behavior Scoring offering.

All data is hosted by the client’s CRM and Marketing Automation systems. When a change is made to the client’s systems, Infer’s technology automatically reads and updates the behavior scores accordingly.

CURRENT CLIENTS/USERS

Companies such as AppDynamics, Druva and PayScale are all using Infer’s Account-Based Behavior Scoring for their ABM programs.

COMPETITIVE POSITIONING

Infer’s use of advanced data science — and deep integrations with both marketing automation platforms and CRM systems — make the solution unique among other ABM solutions.

Rather than manually adding up cumulative points, Infer mines signals from every act of engagement the lead or account has with a company and automatically analyzes timing, activity spikes or declines and key behavior combinations to produce accurate scores. Then, the technology seamlessly matches those leads to accounts in a company’s CRM system to provide the missing piece of ABM.

CONTACT INFO

444 Castro St.
Mountain View, CA 94041
Phone: 1-800-393-6125
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Sales Leads Introduces InSight For Data-Driven Lead Analysis

InSight by Sales Leads is a customized B2B prospecting solution that can help sales teams eliminate the need for researching leads and accelerate their sales process with targeted contact data and relevant company insights.

The tool analyzes, procures and organizes data from thousands of sources to provide leads that specifically fit a company’s needs.

FEATURES/FUNCTIONALITY

InSight is fully customized to analyze and procure data specifically for a company’s unique prospect profile. The solution uses proprietary technology developed by a team of experienced researchers to analyze thousands of firmographic, demographic and contextual data sources.

Data capabilities include:

  • Standard company information such as name, address, phone, industry, revenue, etc.;
  • Specific contact titles, organizational charts and job changes;
  • Trigger event–based insights such as company expansions, capital spending announcements, facility transitions, recent acquisitions and job openings; and
  • Intelligence on currently deployed technologies.

TARGETED USERS

The solution is commonly used by VP- or director-level sales and marketing leadership at B2B organizations, typically with a growing inside sales team or a need to increase the size of their current marketing database. The solution serves companies in several verticals, but the most common are the technology, logistics, facility services and industrial sectors. 

COMPATIBILITY

Integration is not required, but the solution is able to integrate with Salesforce, Microsoft Dynamics and SugarCRM.

DELIVERY/PRICING MODELS 

Pricing varies depending on the target audience and availability, in addition to the depth of insights required. It ranges from $1,500 per month to $5,500 per month.

Sales Leads charges a lead research rate per hour to determine the resources needed to provide the targeted data. Contracts or service agreements are available on a three-, six-, or 12-month basis.

CURRENT CLIENTS/USERS

The solution is typically used by inside sales and marketing teams of both small and Fortune 500 B2B companies. Clients include GE Capital, McMaster-Carr, Toyota Industrial and KPMG.

COMPETITIVE POSITIONING 

InSight by SalesLeads is built to eliminate the need for sales people to research prospects. The customized solution puts the ideal contacts and valuable company insights in front of a sales rep prior to engaging with a prospect. All data is thoroughly verified prior to release.

CONTACT INFO

10752 Deerwood Park Blvd.
S. Waterview II, Suite 100
Jacksonville, FL 32256
Phone: 1-800-231-7876
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