Latest In: Lead scoring

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Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce Adds Predictive Nurturing Capabilities To Marketing Cloud

Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing…

Industry News November 18
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Act-On Adds Enterprise Solution To Expand Customer Base

Act-On Adds Enterprise Solution To Expand Customer Base

Act-On Software unveiled Act-On for Enterprise, a platform designed to meet the needs of larger global marketing organizations.…

Industry News September 14
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Validar's Lead Import For Attendee Tracking And Scoring

Validar’s Lead Import For Attendee Tracking And Scoring

Validar is a B2B event marketing solution designed to automatically track attendees and score leads at events while…

Solution Spotlight August 26
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Campaign Optimization Series
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Strategy & Planning Series