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B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

B2B Marketers Tap New Scoring Tools To Prioritize High-Value Leads

While B2B marketers recognize the benefits of traditional lead scoring, the reality is that many are struggling to…

Industry News June 10
automated workflows CMO of Vocus Lead scoring salesforce integration Vocus Marketing Suite Spring 2014 update You Mon Tsang
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Vocus Adds Automated Workflows, Customized Lead Scoring

Vocus, a provider of cloud-based marketing and public relations software, announced its Spring '14 Vocus Marketing Suite release,…

Industry News March 11
3 Ways to Convert More Prospects Into Leads Ardath Albee Craig Elias Trigger Even selling DiscoverOrg Jon Miller lead nurturing Lead scoring Marketing Interactions marketo
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Webinar: Content, Follow-up And Scoring Key To Converting Prospects

Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they…

Industry News November 12
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