AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a more robust marketing and sales strategy. The company turned to Act-On, a marketing automation platform, to help it deliver highly targeted nurture campaigns.

Leadspace, a B2B customer data platform (CDP), has acquired ReachForce, a marketing data quality automation solutions provider, for an undisclosed fee.

Cliently, a lead generation and outreach automation solutions provider, is designed to enable marketers to increase lead engagement by as much as 50%. The platform is positioned to help users easily segment and personalize content, as well as automate outreach to save time and keep their brand front and center with prospects.

Pelco by Schneider Electric, a video surveillance company, tapped Marketo to replace its marketing automation system and better position the organization to increase performance and productivity. The company’s initiatives also earned its team a Marketo Revvie Award at Adobe Summit this past March.

Salesfusion, which was recently acquired by SugarCRM, aims to provide an all-you-need marketing automation solution for mid-sized marketing teams. It includes highly intuitive campaign builders, advanced automations and in-depth reporting designed to help marketers streamline campaign creation, understand engagement, improve conversions and drive more revenue.

SugarCRM, a customer relationship management software company, has acquired Salesfusion, a marketing automation platform. Terms of the deal were not disclosed.

Delivra is an email marketing automation platform designed to help B2B businesses in the finance, manufacturing and technology sectors create sophisticated campaigns that convert more leads. 

The central tenet of ABM is that you choose your customers. It’s the flip side of inbound marketing where clients find and select you, drawn to your business by insightful, relevant content. While inbound marketing casts a wide net, catching everything that swims by, ABM is like spearfishing — you only aim at the fish you want.

This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions:

Act-On Software, a marketing automation platform, needed a video hosting solution that could help enable its marketing and sales teams to create and enhance on-demand video content, as well as provide insight into video engagement and success.