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Exclusive Q&A: Act-On CEO Discusses Product Innovation, State Of Marketing Automation

Kate JohnsonWhen Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align customer-facing departments of the business with its product development team to fuel product growth. Act-On has since seen notable success, doubling its customer lifetime value as it continues to put the customer first.

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