Latest In: loyalty

loyalty loyalty programs MotivForce
Soft Benefits Of Channel Loyalty Programs Have Staying Power

Soft Benefits Of Channel Loyalty Programs Have Staying Power

Getting the balance right between the hard and soft benefits of your channel loyalty program can be the…

Demanding Views December 12
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Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program

Lenovo Surpasses Revenue Goals By 40% With LEAP Partner Program

Lenovo, a computer manufacturer and technology company, turned to B2B loyalty marketer Motivforce to drive loyalty and engagement…

Case Studies October 18
Adam Needles ANNUITASBy Adam Needles advocacy Annuitas Balancing the Demand Equation: The Elements of a Successful buyer insights Chief Strategy Officer demand process Is the CEO the problem? loyalty marketing ROI Modern B2B Demand Generation Model
Adam Needles ANNUITAS

Is The CMO The Problem?

By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…

Demanding Views August 28
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PunchTab Exact Target

PunchTab Launches Loyalty App For ExactTarget

PunchTab, a multichannel loyalty and engagement platform, has released a loyalty app that will work with ExactTarget. The…

Industry News August 8
Automating Customer Lifecycle Management Brian Wetterling Co-Founder and CEO of Totango customer lifecycle management Eloqua Guy Nirpaz Ken Wincko loyalty Senior Director of Marketing for Dun & Bradstreet VP of Harte-Hanks/Mason Zimbler
Eloqua Survey Ebook The Next Gen Customer Lifecycle Marketing

Loyalty And Retention Driving Next Generation Of Customer Lifecycle Management

Just a few years ago, marketers were trying to grab as many new customers as they could. While…

Industry News March 13
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