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B2B Content2Conversion Takeaway: Poor Marketing-Sales Alignment Is Costly

C2C 13 Sales EnablementWhen sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event.

Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the audience that poor sales-marketing alignment costs $14 million a year at a $1 billion firm. “For every 650 leads, one deal is closed in 19 months and sales cycle times have increased by 10% over the past three years, from five months in 2010 to 5.4 months in 2012,” he said, citing figures from Gartner, IDC, Alinean and DiscoverOrg.

7 Ways Sales Professionals Drive Revenue With Social Selling

Shadow LinkedIn 7 Ways Sales Professionals Drive Revenue-with Social-Selling ebook v19
QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.


Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

  • Published in E-books

7 Ways Sales Professionals Drive Revenue With Social Selling

Shadow LinkedIn 7 Ways Sales Professionals Drive Revenue-with Social-Selling ebook v19
QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.


Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.

  • Published in E-books

InsideView Secures $12 M In Series C Funding to Expand Distribution Partnerships & Market Education


InsideView
, a provider of social selling and sales intelligence tools, recently announced that it has closed a $12 million Series C funding round led by Foundation Capital, the investor behind companies including Netflix, Chegg, Financial Engines, Rearden Commerce and SimplyHired. Also participating in the round are existing investors Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners, according to a company press release.

With the new funding, Foundation Capital General Partner and enterprise technology veteran Paul Holland will join InsideView's board of directors.

InsideView Secures $12 M In Series C Funding to Expand Distribution Partnerships & Market Education


InsideView
, a provider of social selling and sales intelligence tools, recently announced that it has closed a $12 million Series C funding round led by Foundation Capital, the investor behind companies including Netflix, Chegg, Financial Engines, Rearden Commerce and SimplyHired. Also participating in the round are existing investors Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners, according to a company press release.

With the new funding, Foundation Capital General Partner and enterprise technology veteran Paul Holland will join InsideView's board of directors.

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