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Bizible Updates Custom Attribution Modeling With Machine Learning

placeitBizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a machine learning algorithm, which can recommend models based on historical conversion performance and specified stages, according to the company.

LeadGenius Delivers Account-Based Lead Gen Platform Using Machine Learning

LeadGenius, formerly known as MobileWorks, is a two-year-old startup with an outbound lead generation platform that helps B2B sales teams find and connect with ideal contacts and accounts. The company uses machine learning, multiple data sources, a global research team and an automated email platform. It began as a grad school project at the University of California, Berkeley.

FEATURES/FUNCTIONALITY

LeadGenius helps companies:

  • Target, by identifying accurate contact information for multiple roles at target accounts or generating net new leads for an ideal customer profile;
  • Enrich CRM or marketing automation records with additional demographic and firmographic, as well as custom data points.
  • Engage with contacts using the LeadGenius automated email software to create personalized outbound email sequences to multiple decision makers at accounts; and
  • Measure and optimize outbound email and segmentation with detailed analytics.

TARGETED USERS

LeadGenius is used by B2B sales and marketing teams in all industries, including managers, directors and VPs of demand generation, sales and marketing.

COMPATIBILITY

LeadGenius integrates with Salesforce and all major email service providers.

DELIVERY/PRICING MODELS

LeadGenius is a SaaS-based solution and supports unlimited email users. Annual contracts start at $2,000/month. Pricing scales with lead output.

CURRENT CLIENTS/USERS

LeadGenius’ customers range from rapidly-scaling B2B startups such as Weebly, Skycatch and CareerArc, to Fortune 500 businesses such as Google, eBay, and IBM.

COMPETITIVE POSITIONING

The company says its point of differentiation from competitors is its network of more than 500 digital researchers, who find custom, high-value data points that cannot be identified by software alone. LeadGenius’ built-in email tool can identify positive replies to outbound emails and notify reps of these responses in real time.

CONTACT INFO

2054 University Ave #400 
Berkeley, CA 94704

eBay Bolsters Machine Learning Capabilities With SalesPredict Acquisition

eBay announced it has agreed to acquire SalesPredict, an Israel-based predictive analytics company. SalesPredict is eBay’s latest acquisition intended to support its artificial intelligence, machine learning and data science efforts. Financial terms of the deal were not disclosed.

Upon the close of the transaction, some of SalesPredict’s employees will join eBay’s structured data organization, working from eBay’s Israeli Development Center in Netanya. SalesPredict Co-Founder and CEO Yaron Zakai-Or will serve as a Director of Product Management, Technology; and SalesPredict Co-Founder and CTO Kira Radinsky will become Director of Data Science & Chief Scientist, eBay Israel. Zakai-Or and eBay’s Abby Smith, Senior Director, Corporate Communications, would not comment on staffing levels at SalesPredict post-acquisition.

“The vision for SalesPredict is to mostly use it internally at eBay to improve the buyers’ and sellers’ experiences,” Zakai-Or said. He added that SalesPredict will not be sold “to new customers, but we’re committed to the success of our current customer base.”  

According to Smith, “Ebay has a major effort underway to better understand our inventory [and] our structured data process. This acquisition will help us have greater insights into the inventory. It will help us understand which inventory and product attributes we should emphasize,” she said.

Salesforce Acquires Machine Learning Startup MetaMind

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Salesforce has acquired MetaMind, a startup company that focuses on using natural language and image recognition technology in artificial intelligence. The announcement was made in a blog post written by MetaMind CEO Richard Socher, but financial details were not disclosed. MetaMind was launched in 2014 with $8 million in funding from Salesforce CEO Marc Benioff and Khosla Ventures, a venture capital firm. 

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