Global demand generation has typically followed a predictable model. First, build campaigns in English, translate (or transcreate) the…
Demanding Views March 20
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…
News Brief February 9
Over the past few years, the automotive retail business has quietly become one of the most advanced testing…
Demanding Views December 26
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their…
Blog June 14
Clearbit, a B2B data activation platform, built a new integration to action G2's buyer intent data alongside Clearbit's…
Industry News November 17
SalesboxAI, a conversational ABM platform, partnered with LeadSift, a buyer intent data platform, to help B2B marketing teams…
Industry News June 9
Qualified, a pipeline generation platform for revenue teams that use Salesforce, launched the Pipeline Cloud, a new set…
Industry News April 11
ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to better…
Industry News February 23
Buyer intent data is a hot topic that has recently earned a bad rap. B2B marketers love the…
Demanding Views May 21
As the adoption of intent data continues to rise in the B2B marketing space, data vendors are quickly…
Industry News December 11
Outreach, a sales engagement platform, unveiled a new Knowledge AI Assistant (Kaia) and platform capabilities at its recent…
Industry News May 11
February 19, 2025
February 12, 2025
February 5, 2025
January 29, 2025
