Latest In: buyer intent

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G2 to Acquire Gartner’s Capterra, Software Advice, and GetApp

G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner.…

News Brief February 9
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From Reactive to Proactive: What B2B Marketers Can Learn from Automotive AI Transformation

Over the past few years, the automotive retail business has quietly become one of the most advanced testing…

Demanding Views December 26
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B2B Intent Data Trends To Drive Marketing Success

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…

Blog October 10
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Campaign Optimization Series
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Strategy & Planning Series