B2B Media Group, a B2B data company, appointed Andreas Misera as VP of Product. In his new role, Misera will be responsible for helping accelerate the development of the company’s product portfolio, including its B2B.IQ data platform.
Misera has more than 20 years of B2B digital marketing and ad technology experience. In his previous role at B2B advertising platform Criteo, he led technical, data and analytics operations to help expand the platform’s reach and product rollouts.
“We’re honored to have Andreas on board as his expertise on both a product and organizational level will be vital in advancing B2B Media Group’s growth strategy,” said Fabian Jung, CEO of B2B Media Group, in a statement. “Andreas will focus on further developing our B2B.IQ data platform and the services that are built on top of it like account-based marketing, intent scoring and lead and display solutions. His AI and machine learning background will give us a competitive edge in how we analyze and gather data from more than 500 B2B sources and make it actionable for advertisers around the globe.”
