Bigtincan, a mobile sales enablement automation solution powered by AI, announced a strategic partnership with BPM Works, a marketing and sales enablement company specializing in digital content solutions. The partnership positions users to supply sales reps with relevant content to fuel buyer conversations and accelerate deals.
With the partnership, Bigtincan customers gain access to BPM resources for content development, including marketing collateral and sales tools to interactive Digital Playbooks. Available immediately, BPM’s content services can also be customized based on customer needs or use-cases to boost relevancy and context.
“When salespeople can immediately identify the right insights, questions to ask, customer challenges and collateral for a particular sales situation, they can better engage with that prospect,” said David Keane, Co-Founder and CEO of Bigtincan, in a statement. “Digital playbooks running on Bigtincan also enable sales to select relevant ideas and edit them directly in the platform to prepare for their next conversation, which is radically new and different functionality for the industry.”