Madison Logic has joined the Marketo Accelerate Partner ecosystem. The company will integrate its ABM platform, dubbed ActivateABM, into the Marketo Engagement Platform to empower marketers to deploy targeted display advertising and lead generation.
The partnership aims to allow both Marketo and Madison Logic users to activate a more strategic approach to content nurturing across the entire customer journey. According to Tom O’Regan, CEO of Madison Logic, the integration will provide marketers with visibility into how their target accounts are engaging with marketing, which will allow sales to better identify and convert prospects.
“For years, Madison Logic’s ABM platform has enabled marketing and sales teams to engage and convert top prospects into customers successfully,” said Shai Alfandary, VP and Global Head of ISVs and LaunchPoint ecosystem at Marketo, in a statement. “Now Marketo customers have the opportunity to take full advantage of this innovative solution to help them achieve their marketing and revenue goals.”