Optify, a provider of digital marketing software, today announced new lead intelligence capabilities for the company's suite of marketing automation products.
The company's new Optify Connect, according to a news release, will allow B2B marketers to capture and manage behavioral history and detailed information about leads from a single source. Optify Connect includes the ability to tie new contacts with anonymous web site visit history, customized fields in landing pages and email campaigns, and other custom intelligence.
Optify Connect capabilities will be integrated with a number of existing Optify applications, including its Email Manager, Contact Manager and Landing Pages components. Key features will include enhanced campaign tracking and reporting capabilities, lead prioritization and segmentation, and out of the box Salesforce integration.