RingLead, a company that offers a suite of products to clean, protect and enhance company and contact information, has launched an account-based marketing (ABM) solution for Salesforce.com and Marketo users. The solution is designed to ensure that the most important leads are pursued, while also directing target account alerts to sales and ensuring multiple reps aren’t contacting the same prospect simultaneously.
RingLead’s new product also automatically appends firmographic data to new leads and offers a “de-duplication” program to help avoid duplicate information in client records. In addition, the company’s Account-Based Lead Marketing solution:
- Vets new leads and searches pre-existing accounts to see if any match;
- Links new leads to existing accounts or automatically converts them into contacts; and
- Sets up email alerts for the account owner when Salesforce.com assigns the lead owner.