Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million.
The announcement comes after a busy year for the company, where it saw the LaunchPoint ecosystem officially double in size since its inception in 2013. The marketing software provider also integrated with several companies such as Cloudwords, DataHero and SoMedia Networks.
MarketStar will also provide Marketo with skilled personnel who “understand the science of nurturing and who have the knowledge to invest in iterative improvements and adjustments over time,” said Vaughn Aust, VP of Digital Marketing Solutions at MarketStar, adding that these advisors will gauge performance by grading clients on categories such a customer engagement and sales expectations.
On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the third in a series related to the company's Marketing Nation initiative, which was launched in late October.
The current announcements related to the Marketing Nation initiative include:
Marketo Program Exchange. Marketo is developing a shared library of pre-built, verified marketing programs for the company's user community. Program Exchange templates cover categories such as lead scoring, email campaigns, lead nurturing, webinar creation and SEM.
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company's new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel conversion, lead-data enrichment, social media, sales tools, analytics and big data, lifecycle marketing and services solutions.