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Exclusive Q&A: Act-On CEO Discusses Product Innovation, State Of Marketing Automation

Kate JohnsonWhen Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan to restructure and consolidate its North American offices back to Portland, Oregon. The company stated that the initiative is designed to better align customer-facing departments of the business with its product development team to fuel product growth. Act-On has since seen notable success, doubling its customer lifetime value as it continues to put the customer first.

GetResponse Delivers Marketing Automation Solution For SMBs

GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior.

FEATURES/FUNCTIONALITY:

Key features include:

  • The ability to build automated campaigns using a simple "if… then" logic. Create automation workflows based on, and triggered, by user behaviors.
  • Tagging and scoring features to build comprehensive audience profiles. Automatically score and tag customers based on reactions to offers and content.
  • Visual workflows to view the entire communications path. Set up complex campaigns with an easy visual workflow builder.

TARGETED USERS:

The tool was created for marketers at small and medium-sized businesses.

COMPATIBILITY:

GetResponse offers multiple integrations with e-commerce, social, CMS and CRM platforms. Currently, the company offers 21 CRM integrations, including Salesforce, ZOHO CRM and Zendesk.

DELIVERY/PRICING MODELS:

Access automation—as well email, landing pages and webinars—online with a monthly subscription from $15/month for smaller businesses that require only one user to have access, with a customer contact list of 1,000 or less.

GetResponse also offers enterprise plans with unlimited functionality and 10 seats. Yearly subscription comes with an 18% discount, while two-year plans come with a 30% off discount. GetResponse offers free, complimentary Email Campaign Management and Webinar Management mobile apps for both iOS and Android.

CURRENT CLIENTS/USERS:

GetResponse currently provides solutions to more than 350,000 SMB customers, of which thousands currently use the automation feature and capabilities. Clients include Marriott, Intercontinental and UNESCO.

COMPETITIVE POSITIONING:

Historically, marketing automation among SMBs has seen low adoption because prices are too high, while products are too difficult to use. The GetResponse platform is specifically built for small and medium-sized business organizations. It is priced for any organization and is easy-to-use.

Additionally, GetResponse offers training and consultations and an educational component via a Marketing Automation Hub and customer support resources—available without any extra onboarding fees.

CONTACT:

1011 Centre Road, Suite 322
Wilmington, DE 19805, USA

SnapApp Unveils Enhancements To Enable Interactive Content Creation

SnapApp is designed to help marketers create personalized interactive experiences that engage buyers, accelerates leads through the funnel and promote growth.

FEATURES/FUNCTIONALITY:

SnapApp’s recently enhanced platform adds features for easier navigation, faster content creation and a more intuitive layout to help marketers create more engaging interactive user experiences.

Key features and functionality include:

  • Robust integration into the technology stack, particularly top marketing automation tools;
  • The ability to create a wide variety of interactive content types in a single platform;
  • Intuitive interface and templates to accelerate content creation;
  • A dedicated interactive content strategist and onboarding team available to help from ideation to promotion; and
  • Marketing best practices based on the company’s experience with customers.

TARGETED USERS:

SnapApp’s platform is used by modern B2B marketers at companies of all sizes looking to improve the user experience.

COMPATIBILITY:

SnapApp integrates with all major marketing automation platforms and a variety of other technologies, including Oracle, Marketo, Salesforce Pardot and Marketing Cloud, HubSpot, Act-On, Vidyard and more.

DELIVERY/PRICING MODELS:

Customers can choose from pricing packages that align with their content needs, ranging from targeted interactive program packages for specific use cases to annual licenses. Pricing varies based on number of users and content pieces.

COMPETITIVE POSITIONING:

With SnapApp, customers don’t need to be a designers or developers to create a wide variety of engaging interactive content types. The company said the platform empowers marketers to quickly create engaging, dynamic experiences that improves marketing efforts and accelerates leads.

CONTACT INFO:

222 Berkeley Street, 8th Floor
Boston, MA 02116
T: 1-855-SNAP-APP
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