Latest In: marketing automation

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DGR MarTech Stensul Rachel Meranus

Stensul’s 2026 MarTech Outlook on AI and Agency Spend: The Demand Gen Report Interview with Rachel Meranus

The marketing technology landscape is undergoing a massive transformation, driven by the rapid integration of artificial intelligence (AI)…

Feature April 8
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BambooBox ABM There is sticky note with the word ABM. It is an abbreviation for Account Based Marketing as eye catching image.

BambooBox Raises over $6M to Build Managed ABM Operating System

BambooBox announced it has raised a total of $6.6 million in funding led by Peak XV’s Surge, with…

News Brief April 1
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Synter Emerges from Stealth Advanced visual programming interface for AI agent integration, illustrating complex data flow and system architecture

Synter Emerges from Stealth With AI Agent to Execute Paid Media Campaigns

Synter, an agentic advertising operations management platform, has emerged from stealth. The company is focused on growth teams…

News Brief March 27
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#COSeries AI in Marketing B2B Campaign Optimization Josh Baez marketing strategies NetLine Pipeline Growth privacy-first marketing revenue impact
COSeries 2026 Netline Josh Baez Vector isometric illustration of a lead generation process

NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries

Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…

Blog March 30
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Kana Raise $15M for Agentic AI Entrepreneurship and startups concept with wooden hands exchanging seed funding in modern office environment

MarTech Veterans Return with Kana, Raise $15M for Agentic AI

​Kana has raised $15 million in seed funding to help marketing teams harness agentic artificial intelligence (AI) with…

News Brief March 4
A/B testing Account Executives AEO AI agents Answer Engine Optimization attribution B2B marketing B2C Marketing buyer persona Call to Action channel program Click-Through Rate\ connected TV Content conversion rate Conversion Rate Optimization CRO CTA CTR CTV customer retention Customer Segmentation Customer Success Manager Data analytics database demand generation digital marketing Drip Nurture Campaign Email List Building enablement enterprise event marketing firmographic First-party Data funnel Generative Engine Optimization GEO go-to-market GTM Hub ICP ideal customer profile Inbound Marketing influencer marketing intent data Job-Qualified Lead JQL key performance indicators KPI landing page landing page optimization lead generation lead nurturing Lead scoring List Buy/List Purchase MAP marketing automation marketing automation platform Marketing Conversion Metrics Marketing Dashboard: marketing metrics marketing operations Marketing Person Marketing Segmentation marketing strategy Marketing Technology Stack MarOps MarTech MQL Multichannel Marketing Net Promoter Score NPS omnichannel OOH optimization Organic Social Out-of-home Advertising Outbound Marketing Paid Search Advertising Paid Social partner marketing Pay-per-click Advertising Performance/Growth Marketing personalization Pipeline Conversion Rates PPC Proof of Concept qualified lead Raw Leads return on investment revops ROI SaaS SAL Sales Accepted Lead Sales Development Representative Sales Enablement sales funnel sales pipeline SDR Search Engine Management search engine optimization SEM SEO Service Level Agreement Social media marketing Software as a Service target audience Technographic UGC Urchin Tracking Module user experience user-generated content UTM UX Vanity Reporting video marketing Web Form Webinar Whitepaper Syndication XML Sitemaps Yield Optimization Zero-party Data
Business to Business (B2B) Marketing word cloud conceptual design isolated on white background.

Understanding the Language of B2B: The ABC’s of Demand Gen Report

Navigating the world of B2B Marketing and MarTech requires a shared language. And for those starting their career,…

Feature November 12
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What 15 Years In Prison Taught Me About Succeeding In Business

What 15 Years In Prison Taught Me About Succeeding In Business

Going to prison improved my career — I'm certain you don't hear that every day. But for me,…

Demanding Views August 5
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Act-On Software Refreshes Platform For Easier Accessibility

Act-On Software Refreshes Platform For Easier Accessibility

Act-On Software, a marketing automation platform, built out and improved its capabilities to help enhance its platform by…

Industry News June 27
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Meet Inflection.io: The New Product-led Automation Platform Planning To Dethrone Marketo

Meet Inflection.io: The New Product-led Automation Platform Planning To Dethrone Marketo

The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all…

Blog May 24
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ActiveCampaign Aims To Empower SMBs To Build Dynamic Workflows With Custom Objects

ActiveCampaign Aims To Empower SMBs To Build Dynamic Workflows With Custom Objects

Focused on democratizing data visibility, flexibility and actionable insights for use across a business's entire tech stack, ActiveCampaign,…

Solution Spotlight November 15
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Codeless Campaign Creation Platform Knak Raises $25M

Codeless Campaign Creation Platform Knak Raises $25M

Knak, a codeless campaign creation platform for enterprise marketing teams, secured $25 million in a Series A round…

Financial News November 12
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5 Marketing Automation Fundamentals To Boost Your Strategy

5 Marketing Automation Fundamentals To Boost Your Strategy

Good marketing is a critical piece of any successful business strategy. While quality marketing is effective, it takes…

Demanding Views October 8
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