Latest In: targeting

#B2BMX B2B Marketing Exchange Content content marketing Content Strategies personalization targeting
e32b3e2bc08d0ba2f5729a89d7ec43b1

#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

Content's “king” moniker was on full display at the 2024 B2B Marketing Exchange, as nearly all sessions touched…

Industry News February 29
customization data strategies database strategies firstparty data personalization targeting thirdparty data zeroparty data
fbaff9e796085f274fad11729791f15a

State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
Chrome Data management data privacy data strategies firstparty data Google Chrome personalization targeting thirdparty cookies thirdparty data zeroparty data
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
advertising BlueWhale Research demand generation digital marketing personalization programmatic advertising social audience targeting
BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research Launches Digital Programmatic Display & Social Audience Solution

BlueWhale Research, Inc., a provider of demand generation services to B2B technology organizations, expanded its product portfolio through…

Industry News February 5
AI Alyce artificial intelligence corporate gifting personalization sending platform Sendoso targeting targeting and personalization
Sendoso & Alyce Team Up To Create ‘Largest' Gifting Solution

Sendoso & Alyce Team Up To Create ‘Largest’ Gifting Solution

Sendoso, a sending platform, and Alyce, a corporate gifting platform, entered an asset purchase agreement that will combine…

Industry News February 1
ABM Accountbased marketing advertising AI artificial intelligence B2B advertising Demandbase gotomarket strategies GTM GTM strategies personalization targeting targeting and personalization
Demandbase Reveals AI-Powered Advertising Innovations

Demandbase Reveals AI-Powered Advertising Innovations

Demandbase, a provider of AI-driven account-based go-to-market (GTM), released new innovations for its GTM platform, Demandbase One. The…

Industry News January 31
buyer engagement buyer experience corporate gifting customer engagement customer experience Marketing personalization targeting
LIGHTFIELD STUDIOS — stock.adobe.com

Reaching Audiences Amidst The Digital Clutter: A Nonprofit’s Direct Mail Journey

We're living in a time where digital marketing messages constantly flood our inboxes and social media feeds, which…

Demanding Views January 5
advertising buyer engagement customer engagement Influ2 personalization personbased advertising targeting
Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 Introduces End-To-End Revenue Marketing Engine

Influ2 is a person-based advertising engine that is designed to allow users to engage with decision-makers by name…

Solution Spotlight January 2
ABM Accountbased marketing data strategies Madison Logic personalization targeting
Leveraging Data & Personalization In B2B Marketing: Driving Success With ABM

Leveraging Data & Personalization In B2B Marketing: Driving Success With ABM

In today's rapidly evolving digital landscape, B2B marketing has experienced a significant transformation. As businesses increasingly rely on…

Demanding Views August 14
Anteriad data Data management data strategies personalization Sales Enablement targeting
Data Is About To Be Priced Differently

Data Is About To Be Priced Differently

Years ago, my boss asked me to help create a rate card for the data we sold to…

Demanding Views August 4
B2B digital digital marketing personalization personalized experiences targeting
How B2B Companies Can Jumpstart A Digital Commerce Program

How B2B Companies Can Jumpstart A Digital Commerce Program

B2B brands are often years behind their B2C counterparts on digital transformation. Most successful B2C companies recognized long…

Demanding Views July 18
generative AI marketing GPT personalization salesforce targeting
Salesforce Unveils Marketing GPT To Help Personalize Campaigns

Salesforce Unveils Marketing GPT To Help Personalize Campaigns

Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of…

Industry News June 8
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series