Latest In: targeting

advertising customization Influ2 personalization personbased advertising targeting
How To Stretch Your Marketing Budget With Person-Based Advertising

How To Stretch Your Marketing Budget With Person-Based Advertising

Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has…

Demanding Views October 7
ABM account engagement Accountbased marketing personalization RollWorks scaling targeting
Borrowing A Page From A Professor's ABM Playbook

Borrowing A Page From A Professor’s ABM Playbook

The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle…

Blog September 20
CRM personalization revenue enablement revenue strategies targeting Validity
How To Find The ‘True North' Of Your CRM Strategy

How To Find The ‘True North’ Of Your CRM Strategy

Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate…

Blog September 14
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series