Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM.
The solution can decrease the complexity of ABM adoption and streamline the time-to-value after launching an ABM strategy, according to TechTarget. It enables marketers to receive access to account prospects, leads and project insight.
The company said Instant ABM is fueled by its content and purchase intent data. TechTarget analyzes the online activity of more than 100,000 accounts from 140+ sites and 5,000 enterprise technology segments. The solution enables marketers to gain deep insight on accounts within their target lists.
“Account-based marketing success relies on accurate insight into intent. Unlike other providers, we don’t have to infer, sample or predict intent — we simply observe how accounts interact directly on our own network against highly specific IT content,” said Andrew Briney, SVP of Products at TechTarget, in a statement. “Instant ABM allows marketers to leverage TechTarget’s deep intelligence on buyer intent and contact insight to build highly successful account-based marketing programs.”