Uberflip, a content experience platform, and Sigstr, an email signature marketing platform, announced a new integration designed to help B2B marketers deliver personalized content across every email.
The integration aims to enable joint Uberflip and Sigstr customers to assign content streams to segments, such as target accounts, personas and geographics, so that marketers can personalize their email efforts at scale. It is also positioned to provide cross-platform click-through rates and conversion analytics.
“Delivering personalized content experiences is key to any business,” said Yoav Schwartz, Co-Founder and CEO of Uberflip, in a statement. “Our customers will now be able to take their content a step further by connecting these two technologies to distribute their experiences straight to the inbox in a very personalized, targeted way.”
The companies said the integration is now available to all Uberflip and Sigstr customers.