AmpLive is an audience development platform that provides enterprise marketers with large, targeted audience lists for their live-streamed events. AmpLive is designed to distribute live content to audiences based on criteria such as company, industry, job title, interest or location, and then helps marketers retarget engaged audiences to drive ideal leads further down the funnel.
Once an event is over, AmpLive can provide a pool of viewers who engaged with the live stream and help customers move viewers further down their marketing funnel through retargeting. The company said customers can retarget audiences based on activity, engagement rate, interest, company, industry, job title and/or location.
AmpLive’s ideal customer is a high-level marketer at an enterprise tech company who is using live content, such as webinars or conferences, to increase audience size, amplify messages and drive more conversions.
AmpLive integrates with virtually all online video platforms, and has specific partnerships and integrations with Livestream, Stream, Bulldog Digital Media and On24. Lead capture occurs through whatever gate is placed on the live video in a customer’s chosen online video platform.
AmpLive is priced on a cost per view (CPV) model. The company defines views as the video player being 100% in-view for five seconds at any given time. While pricing varies on a per-contract basis, AmpLive said a typical rate is $0.10/viewer.
AmpLive clients include large tech and media companies, such as Salesforce, Microsoft, HP and IBM.
The company said no other solution provides targeted, segmented distribution to a publisher network of AmpLive’s scale. While Facebook Live provides segmentation and scaling capabilities, it can only reach people within its own platform. AmpLive, on the other hand, is designed to reach new audiences across the Web.