10Fold’s MetricsMatter 4.0 Dashboard Aims To Streamline KPI Collection To Optimize Strategies
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for…
Solution Spotlight July 25
Latest In: metrics
Full Circle Insights Launches ABM Metrics Solution
Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from…
Industry News September 20
Livestorm Announces New Video Engagement Scoring System
Livestorm, a video engagement platform, launched its first-ever Video Engagement Score™ (VES). VES is a new tool that…
Industry News May 10
What’s Working In Modern Analytics? Unifying Data Insights To Align Teams Around Metrics & Goals
Gartner research revealed that by 2024, organizations that lack a sustainable data and analytics operationalization framework will have…
Industry News April 20
Demandbase Adds Design, Execution & Metrics Capabilities To ABM Platform
ABM platform provider Demandbase unveiled new capabilities designed to help marketers design, execute and measure the success of…
Industry News March 20
Turn Your Data Points Into A Data Picture
“But how do you know it’s working? Show me a dashboard.” You’ve been there. I’ve been there. Whether…
Demanding Views June 21
Engagio Releases Engagement Minute Attribution Feature For Holistic Account Engagement Analysis
Engagio, an ABM software provider, unveiled a new feature to provide enhanced analytics for its DASH account-based attribution…
Industry News March 6
Industry Experts Close Out #B2BMX With Revenue Growth Strategies, Predictions For 2019 & Beyond
The 2019 B2B Marketing Exchange wrapped up with a closing panel wherein marketing practitioners from Pendo, Outreach and…
Industry News March 1
5 Fresh Takeaways That Changed Even My View On Account-Based Strategies
At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it…
Blog February 13
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences
The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…
Industry News October 26
Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth
The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…
Industry News October 10
AmpLive Offers Tool Designed To Capture New Audiences For Events
AmpLive is an audience development platform that provides enterprise marketers with large, targeted audience lists for their live-streamed…
Solution Spotlight March 19
Resources
Events & Webinars
Expert Perspectives Of Scaling ABM With Minimal Budgets
December 4, 2024
The Important Role Of Empathy In Marketing Strategy & Messaging
November 27, 2024
The Power Of Content Curation
November 13, 2024
