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HubSpot Adds Email Marketing To Product Suite


HubSpot
announced yesterday the addition of a revised email marketing system and contact database to its core product lineup.

Focused on providing marketers with tools to maximize their prospect and customer data, HubSpot’s new contacts database is designed to centralize information and integrate with CRM and existing systems. Coupled with HubSpot’s marketing software, the solution enables marketers to track contacts’ online browsing history, email history, form submissions and social media information, captured in the same profile.

Vocus Acquires iContact, Plans Integrated Marketing Software Suite for SMBs

By Matt McKenzie, Contributing Editor

Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target market for both companies today.

Vocus originated as a provider of software and services to PR professionals. In recent years, however, the company expanded its cloud-based offering to include a broader suite of marketing-oriented products that embrace social media, search, and publicity tools (including its 2006 purchase of PRWeb) designed for marketers as small and midsized firms.

Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite


Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

Silverpop Sees 50% Sales Growth In Q1 2012


Silverpop
recently announced significant growth in its first quarter year-over-year sales performance. The company reported a 50% increase in closed new business compared to Q1 2011.  Additionally, Silverpop increased its professional services revenue by 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.

Silverpop's new customer wins span a variety of industries. Newly added clients this quarter include Acuity Brands Lighting, Malwarebytes Corporation, Public Relations Society of America (PRSA), WOMMA (Word of Mouth Marketing Association), Wilton Industries, Stonyfield and U-T San Diego.  

Infusionsoft Unveils Major Update To Its Small-Business Sales And Marketing Suite


Sales and marketing software vendor Infusionsoft today announced a major update to its flagship software platform, including updates to its user interface, lead generation and scoring, and other capabilities.

Infusionsoft is an integrated sales and marketing product designed specifically for small businesses. It includes a suite of CRM, email marketing, e-Commerce, lead generation and marketing automation tools that emphasize ease of use in both B2B and B2C environments.

Vocus Acquires iContact, Plans Integrated Marketing Software Suite for SMBs

By Matt McKenzie, Contributing Editor

Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target market for both companies today.

Vocus originated as a provider of software and services to PR professionals. In recent years, however, the company expanded its cloud-based offering to include a broader suite of marketing-oriented products that embrace social media, search, and publicity tools (including its 2006 purchase of PRWeb) designed for marketers as small and midsized firms.

3 Key Tactics To Maximize Your B2B Social Media Campaigns


PeterGhalismallBy Peter Ghali, Senior Product Manager, iContact

With 800 million people using Facebook and hundreds of millions logging on to LinkedIn and Twitter, marketers are increasingly looking to reach their customers and prospects through these social media platforms.

But social media marketing isn’t without its challenges. According to a recent survey by iContact, a provider of social media and email marketing solutions, many businesses don’t have time for social media and can’t measure its impact.

Responsys Rolls Out Local, Mobile Features As Part Of Fall 2011 Interact Suite Release

Screen_Shot_2011-10-18_at_10.00.32_AMResponsys, Inc., a provider of email and cross-channel marketing solutions, announced the irelease of Responsys Interact Fall ‘11, the latest version of the Responsys Interact Suite.

Responsys Interact Fall ‘11 features extensions to the Responsys Interact Suite including a new application designed to allow organizations to effectively coordinate and manage local marketing campaigns.

Act-On Software Acquires Assets of Marketbright


Act-On Software
has acquired the assets of Marketbright, including its customers, intellectual property, marketing materials and knowledge base. The company will pick up Marketbright’s free email platform IP, but has other plans for upcoming freemium offerings, according to Act-On CEO Raghu Raghavan.

Newly acquired customers will join Beaverton, OR-based Act-On’s existing 350-client roster, including brands like Siemens and Motorola.

Survey Shows Marketers Not Optimizing The Full Use Of Automation Systems

Most companies have received a passing grade when it comes to the basic curriculum for marketing automation deployment, but the advanced classes of the technology are proving to be difficult. A new survey by DemandGen Report found a wide majority are successfully utilizing email marketing, web forms and landing page tools, but are struggling to successfully deploy more advanced tools such as lead nurturing and lead scoring are taking more time to master.

The Marketing Automation Growth Curve survey, conducted in March and April of this year, targeted firms that have already deployed a marketing automation system. The survey found most marketers are starting with the basic tools and then graduating over time to more sophisticated functionality, such as lead nurturing and lead scoring.

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