Most companies have received a passing grade when it comes to the basic curriculum for marketing automation deployment, but the advanced classes of the technology are proving to be difficult. A new survey by DemandGen Report found a wide majority are successfully utilizing email marketing, web forms and landing page tools, but are struggling to successfully deploy more advanced tools such as lead nurturing and lead scoring are taking more time to master.
The Marketing Automation Growth Curve survey, conducted in March and April of this year, targeted firms that have already deployed a marketing automation system. The survey found most marketers are starting with the basic tools and then graduating over time to more sophisticated functionality, such as lead nurturing and lead scoring.
- Published in News Briefs