by Kelly Lindenau | Feb 23, 2022 | Solution Spotlight
Driven by ZoomInfo’s unrivaled B2B data, MarketingOS aims to enable sales and marketing teams to work cohesively to convert leads into buyers, maximizing a previously untapped opportunity for collaboration and efficiency. Back-Of-The-Box Details MarketingOS is...
by Kelly Lindenau | Feb 23, 2022 | Industry News
Technology media company IDG Communications rebranded as Foundry to mark its transformation from legacy media network to integrated marketing technology and data provider. As Foundry, the company plans to pair large-scale first-party data with a combination of...
by Kelly Lindenau | Feb 23, 2022 | Industry News
ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to better identify and prioritize the right accounts across the entire ABM...
by Alon Alroy, Bizzabo | Feb 23, 2022 | Demanding Views
For many sales teams, the start of a new calendar year means the annual sales kickoff (SKO) is forthcoming. Integrated with business objectives, these internal events educate and inspire sales teams to reach their goals. But in today’s hybrid world, sales...
by Kelly Lindenau | Feb 18, 2022 | Industry News
PFL, a hybrid experience company, assembled a new leadership team following Nick Runyon’s promotion from President to CEO to help accelerate revenue growth and drive continued adoption of the company’s hybrid experience solutions. The new leadership team...
by Kelly Lindenau | Feb 18, 2022 | Industry News
Conductor, an enterprise organic marketing platform, entered a definitive agreement to acquire ContentKing, a cloud-based service designed to provide real-time SEO auditing and change management to improve and maintain search engine visibility. Conductor seeks to help...
by Kelly Lindenau | Feb 18, 2022 | Industry News
CONTENTgine, a content-based marketing agency, revealed its Content Indication Platform (CIP), an online SaaS platform that seeks to provide access to CONTENTgine’s proprietary first-party account intent and categorical content insights. CIP is designed to mine...
by Kelly Lindenau | Feb 17, 2022 | Industry News
Corporate Visions, a marketing and sales messaging, content and skills training company, will incorporate AI-powered sales coaching platform Second Nature into its sales messaging certification and fluency coaching programs. The integration seeks to enable Corporate...
by Kelly Lindenau | Feb 17, 2022 | Industry News
New research found that 41% of marketers plan to use AI tools this year — a sharp increase from 2021’s 18%. Revenue marketing consultancy Demand Spring released the results of its fifth annual “Revenue Marketing B2B Benchmark Report,” which found that even after...
by Klaudia Tirico | Feb 16, 2022 | Solution Spotlight
Insightsfirst is an AI-powered market and competitive intelligence platform from Evalueserve designed to offer full 360-degree coverage of an industry. It’s built to power and scale markets and competitive strategies. Evalueserve is a leading analytics partner...
by Kelly Lindenau | Feb 16, 2022 | Industry News
Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead participants through a five-step process of creating an ABX strategy, defining goals, measuring...
by Kelly Lindenau | Feb 15, 2022 | Industry News
Clearbit, a marketing intelligence solutions provider, released a new Data Activation Platform designed to help B2B marketing teams create demand, capture intent and optimize their pipeline. The integrated solution leverages Clearbit’s database to provide...
