by Jason Ball, Considered Content | Feb 14, 2022 | Demanding Views
Think about the last business purchase you made — how did you decide what to buy? Did you weigh all the pros and cons? Did you do a careful cost-benefit analysis or pore over a 50-page analyst report? No, of course you didn’t. I bet you did two things: First,...
by Kelly Lindenau | Feb 14, 2022 | Industry News
Brightcove, Inc., an online video platform, appointed Marc DeBevoise as CEO and Board Director. DeBevoise will succeed Jeff Ray and assume his responsibilities on March 28. DeBevoise brings more than 20 years of experience in technology, media, direct-to-consumer and...
by Kelly Lindenau | Feb 10, 2022 | Industry News
ZoomInfo, a GTM software, data and intelligence platform, introduced RevOS, its new operating system for revenue professionals. The product ecosystem seeks to provide a unified system for sales, marketing, operations and recruiting teams by delivering the data,...
by Kelly Lindenau | Feb 10, 2022 | Industry News
IDG Communications, Inc., a technology media company, acquired Selling Simplified, a Marketing-as-a-Service (MaaS) platform, to add AI-powered, contact- and account-level lead generation capabilities to its suite of intent-based marketing technologies. IDG plans to...
by Kelly Lindenau | Feb 9, 2022 | Industry News
Demand Science, a global revenue intelligence platform, opened its European headquarters in London and acquired Finity SA, an AI-driven content creation and aggregation provider, bringing its European-based workforce to more than 125 employees. Based in Lausanne,...
by Klaudia Tirico | Feb 9, 2022 | Solution Spotlight
Beautiful.ai understands the rules of good design. Through design automation, the solution enables users to add content to their slides and watch them automatically adapt to brand style. Instead of burning time lining up arrows or moving around text boxes, users can...
by Kelly Lindenau | Feb 9, 2022 | Blog
For 42% of viewers, the primary reason they tune into the Super Bowl is to watch the advertisements. With companies competing for coveted 30 seconds ad slots at about $6.5 million a pop, the competition’s always on to see who produces the best commercials — and...
by Kelly Lindenau | Feb 7, 2022 | Industry News
Acxiom, a customer intelligence company, integrated its Real Identity feature with enterprise customer data platform (CDP) Treasure Data to enable full-funnel personalization, measurement and attribution and help brands identify, acquire and retain customers while...
by Bonnie Crater, Full Circle Insights | Feb 7, 2022 | Demanding Views
CMOs at B2B companies are responsible for driving predictable growth in addition to the traditional marketing and brand-building tasks they manage. Now more than ever, CMOs need reports that quantify the impact of marketing’s lead gen activities. The Covid-19...
by Kelly Lindenau | Feb 7, 2022 | Industry News
Uberflip, a content experience platform (CEP), became the first CEP endorsed by WordPress’s enterprise-level CMS platform WordPress VIP. The company will join WordPress VIP’s Technology Partnership program, which seeks to enhance digital experiences by...
by Kelly Lindenau | Feb 3, 2022 | Industry News
Breaking news: The B2B groundhog has seen its shadow, and it’s predicted that this year’s B2B Marketing Exchange (#B2BMX) will be one for the books. After all, it’s poised to bring more than 600 practitioners to Scottsdale from Feb. 28 to Mar. 2 to...
by Kelly Lindenau | Feb 3, 2022 | Industry News
Brightcove Inc., an online video platform, acquired Wicket Labs, an audience insights company, to offer its customers deeper insights into buyer behavior. Brightcove customers will now have access to Wicket Labs’ content and subscriber insights to help them...
