Demand Gen Report

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StackAdapt Unveils App Designed for First-Party Data

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to launch a Snowflake Cortex-powered Snowflake Native App within the Snowflake ecosystem, turning...

Latest Posts

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Without Demand Generation, Lead Generation Doesn’t Stand A Chance

Only 5% of businesses are in the market to buy your products or services at any one time, meaning 95% of businesses aren’t currently in a buying cycle. This surprising…

Demanding Views March 15

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MetaRouter Enhances Sync Injector Feature To Help Bridge Gap Between Server-Side Integrations & Anonymous User Data

MetaRouter, a provider of server-side tag management, revealed enhancements to its Sync Injector feature, which is designed to enable anonymous and known user tracking via server-side event routing without third-party…

Industry News March 15

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Clari Refines RevAI Solution With New Capabilities

Clari, a revenue platform, added several new features its RevAI functionality, which is designed to leverage predictive and generative AI to improve revenue collection processes. The latest additions seek to automatically…

Industry News March 15