Demand Gen Report

Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report...

Brick Launches New AI Marketing Services

News Brief

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

News Brief

Search concept. Character using artificial intelligence generative tools for searching or browsing internet. Woman integrating with robot. Chatboat, SEO concept. Vector illustration.

Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

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IT specialist working on computer in bitcoin and crypto currency mining farm.

New IT Spend Report for the 2025 B2B Market

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Latest Posts

Programmatic Advertising Tricks For B2B Marketers

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…

Demanding Views March 7

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie…

Blog March 5

Totango & Catalyst Unify Product Offerings Through Merger

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led…

Industry News March 4