Demand Gen Report

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple providers, with...

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Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

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Programmatic Advertising Tricks For B2B Marketers

As more B2B buyers favor online channels, targeted advertising is gaining traction as an important part of an end-to-end marketing strategy. In 2024, U.S. B2B marketers will spend a third…

Demanding Views March 7

How To Unlock Customer Centricity Through AI-Powered Processes

You can’t have any conversations in modern marketing without someone bringing up artificial intelligence (AI) and/or data — or using one to inform the other. In this data rich environment, Debbie…

Blog March 5

Totango & Catalyst Unify Product Offerings Through Merger

Totango, an enterprise customer success software, and Catalyst, a customer growth platform, entered a merger agreement to help improve customer experiences by combining their platforms. The combined organization will be led…

Industry News March 4