Demand Gen Report

Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm, the reality is sobering: 95% of organizations investing in generative AI report...

Brick Launches New AI Marketing Services

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Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

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Search concept. Character using artificial intelligence generative tools for searching or browsing internet. Woman integrating with robot. Chatboat, SEO concept. Vector illustration.

Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

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IT specialist working on computer in bitcoin and crypto currency mining farm.

New IT Spend Report for the 2025 B2B Market

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Latest Posts

ValueSelling Associates, Inc. Offers New Course For Marketing Pros

ValueSelling Associates, Inc., a global sales training company, offers the ValueSelling Framework, which the company says is a proven formula that simplifies the complexities of B2B sales. Since 1991, thousands…

Solution Spotlight January 10

Samba TV Extends Samba AI To Holistically Measure ROI From Paid Media

Samba TV, a provider of TV technology for audience data and omniscreen measurement, unveiled a new capability for its artificial intelligence (AI) portfolio — Samba AI — that's designed to enable…

Industry News January 5

AgencyAnalytics Unveils ‘Labs’ Functionality

AgencyAnalytics, a provider of automated client reporting solutions for marketing agencies, introduced its Labs functionality, which seeks to deliver new tools to customers.

Industry News December 13