by Kelly Lindenau | Oct 5, 2021 | Industry News
Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and...
by Michael Rodriguez | Oct 5, 2021 | Industry News
Bizzabo, an event software platform, unveiled a new Event Experience category and operating system (OS) to help marketers create more personalized and impactful experiences for individual event attendees. To support the 87% of organizations facing challenges with...
by Ed King, Openprise | Oct 4, 2021 | Demanding Views
Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence of both marketing campaigns and sales actions on revenue related transactions. To make it work, you need the ability to collect engagement data...
by Michael Rodriguez | Oct 4, 2021 | Solution Spotlight
The PeopleGlass+ solution from People.ai is a streamlined CRM interface that provides small teams with data management and customization tools to update their customer data for complete visibility into enterprise activities. Back-Of-The-Box Details PeopleGlass+...
by Michael Rodriguez | Sep 30, 2021 | Financial News
Botco.ai, an AI-powered conversational marketing platform, recently secured $3.6 million in additional seed funding from VamosVentures. Botco.ai is a full-featured chatbot platform designed to connect with a business’ CRM system to provide a comprehensive view...
by Michael Rodriguez | Sep 30, 2021 | Industry News
Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data. Terminus plans to rebrand the company as Terminus CDP (customer data platform). Zylotech enables companies to build revenue...
by Kelly Lindenau & Michael Rodriguez | Sep 30, 2021 | Blog
There’s nothing quite like attending a concert and hearing that one lyric that just resonates with you —one that gives you chills and reminds you why you love that band so much. For the Best of #B2BMX team, we’ve had that feeling all week at the Best...
by Kelly Lindenau & Michael Rodriguez | Sep 30, 2021 | Industry News
It’s in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen Report’s (DGR) B2BMX 2021 event series. Not wanting to relegate its presenters to one hit wonder status, the DGR team combed through our blockbuster...
by Michael Rodriguez | Sep 28, 2021 | Blog
In a world where human connection has become a priority, sending strategies have stepped up to help marketers meet the demand. The differences between the U.S. and international markets, however, present both a problem and opportunity for those looking to send...
by Michael Rodriguez | Sep 28, 2021 | Industry News
Seismic, a sales enablement platform provider, partnered with the Sales Enablement Society and SV Academy, a business development platform, to launch Enableship, a program designed to foster an inclusive community that provides sales enablement training and...
by Kelly Lindenau | Sep 28, 2021 | Industry News
Casted, an audio and video content marketing solution, introduced Casted Video to expand its current platform with robust video player functionality and enable customers to manage their audio and video assets in a central place. Through Casted Video, customers can...
by Michael Rodriguez | Sep 27, 2021 | Solution Spotlight
ON24 updated its Webcast Elite platform with Hybrid Mode, a feature that combines data analysis and content management capabilities to create seamless hybrid event experiences to help users increase attendee engagement. Back-Of-The-Box Details Hybrid Mode captures...
