by Tania Russo, 3D2B | Sep 24, 2021 | Demanding Views
Chances are you have an account-based marketing (ABM) program, or you’re at least testing a pilot program. By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to...
by Michael Rodriguez | Sep 23, 2021 | Industry News
Freshworks, a customer engagement software company, recently went public with an initial public offering (IPO) of Class A common stock at $36 a share, raising the price from $32 earlier this week in response to investor interest. The technology unicorn’s IPO was...
by Michael Rodriguez | Sep 23, 2021 | Financial News
Plannuh, a cloud-based marketing leadership platform, recently closed a $4.1 million equity round led by Ripple Venture with participation from Glasswing Ventures and Gradient Ventures. Plannuh will use the additional capital to accelerate the development of new...
by Kelly Lindenau | Sep 23, 2021 | Industry News
LiveChat, a customer service platform, recently integrated with all-in-one marketing platform Mailchimp to enable business owners to manage their newsletter contacts and provide prospects with the option to sign up for newsletters within support chats. The integration...
by Michael Rodriguez | Sep 23, 2021 | Industry News
Clari, a revenue operations (RevOps) platform, expanded its deal management capabilities with the acquisition of DealPoint, a deal mapping & customer collaboration platform. The acquisition will empower users to oversee deal health and build stronger buyer-seller...
by Michael Rodriguez | Sep 22, 2021 | Industry News
Landing page builder and platform Unbounce released its new Conversion Intelligence Engine, a suite of artificial intelligence (AI)-powered solutions designed to help small and medium-sized businesses (SMBs) increase conversion rates at every touchpoint of their...
by Michael Rodriguez | Sep 21, 2021 | Industry News
A good B2B marketer knows that their marketing automation platform (MAP) is only as effective as the people operating it, and organizations are continuing to pivot their MAP implementation to reach their full potential. Research from Demand Spring showed that 96% of...
by Kelly Lindenau | Sep 21, 2021 | Blog
Enhancement has been the name of the Q3 game for 6sense and its account engagement platform. The company started off by expanding its partnership with Bombora to improve its predictive analytics engine, and now it’s closing out by acquiring Fortella, an AI-based...
by Steve Herz, Gartner | Sep 20, 2021 | Demanding Views
After more than a year of uncertainty and forced improvisation, Chief Sales Officers (CSOs) are cautiously hoping that the 2022 sales planning season will mark a return to normalcy. In reality, though, this moment in the Covid-19 pandemic’s life cycle may be...
by Michael Rodriguez | Sep 20, 2021 | Solution Spotlight
The Weekly Visitor Report tool from B2B data-tools provider Clearbit aims to provide marketers with an interactive analytics report that identifies website visitors and webpage activity to enhance outbound marketing strategies. Back-Of-The-Box Details The tool is...
by Michael Rodriguez | Sep 17, 2021 | Industry News
Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine. With Crownpeaks’ recent research showing that 94% of B2B businesses prioritize agility when delivering meaningful...
by Michael Rodriguez | Sep 17, 2021 | Industry News
Semcasting Inc., an advanced IP audience targeting company, released an Employee-Based Title Targeting tool for its Audience Designer (ADS) Data Center, allowing marketers to identify employee titles, seniority and interests for enhanced targeting campaigns....
