by Michael Rodriguez | Sep 16, 2021 | Industry News
Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to the Covid-19 pandemic and rapid shift to digital, new research shows. Salesforce’s Seventh Edition of the State of Marketing...
by Klaudia Tirico | Sep 15, 2021 | Industry News
Chili Piper, an inbound conversion platform provider, launched a new, all-in-one Event Meetings Management solution designed to maximize ROI from in-person conferences and trade shows. Chili Events is designed to help marketing and sales teams automate booking...
by Kelly Lindenau | Sep 15, 2021 | Financial News
Sending platform Sendoso secured $100 million in Series C funding, bringing its total funding over $152 million. The round was led by SoftBank Vision Fund 2 with participation from existing investors Oak HC/FT, Struck Capital, Stage 2 Capital, Craft...
by Kelly Lindenau | Sep 14, 2021 | Industry News
Forrester revealed new services for Forrester Decisions that speaks specifically to B2B Marketing Executives, Marketing Operations, Demand & ABM, Portfolio Marketing and Channel Marketing. This builds on the release of Forrester Decisions,...
by Kelly Lindenau | Sep 14, 2021 | Industry News
IDG Communications, Inc., a technology media company, acquired KickFire, an IP address intelligence and first-party intent data provider, to strengthen its platform by enhancing the data surrounding customers, prospects and digital audiences. KickFire’s...
by Michael Rodriguez | Sep 14, 2021 | Blog
Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations taking a second look at buyer feedback to inform their CX strategies. Having an engaging CX strategy in the digital-first B2B world is...
by Michael Rodriguez | Sep 13, 2021 | Solution Spotlight
Revenue enablement platform Brand Wings provides users with marketing, sales enablement and analytics tools to help users maintain consistent brand strategies in multiple channels and increase team productivity and efficiency. Back-of-the-Box Details The platform is a...
by Steve Daheb, ON24 | Sep 10, 2021 | Demanding Views
We spent 2020 turning marketing strategies upside down as the world moved to digital-first approaches and remote everything. Ten years of digital transformation happened in 10 months, and we learned that digital engagement isn’t just the new normal: It’s...
by Kelly Lindenau | Sep 9, 2021 | Industry News
ON24, a digital experience platform, enhanced its capabilities to enable audiences to watch ON24 Webcast Elite live webinars directly in the ON24 Engagement Hub, a central content destination that helps generate demand with prospects, engage customers and drive...
by Kelly Lindenau | Sep 9, 2021 | Industry News
ZoomInfo, a go-to-market (GTM) software provider, acquired RingLead, a data quality management platform, to enable companies to streamline and execute GTM motions at scale based on high-quality, actionable data. RingLead’s platforms features a user-friendly,...
by Michael Rodriguez | Sep 9, 2021 | Industry News
Salesforce enhanced its Service Cloud 360 offering with two new sets of automation and digital contact tools designed to automatically engage customers and address their needs in all relevant digital channels via personalized conversations. The first set of automation...
by Kelly Lindenau | Sep 8, 2021 | Industry News
Acquia, an open digital experience platform (DXP), will acquire Widen, a digital asset management (DAM) provider, to help maximize and scale its digital assets. Widen’s platform unites content such as media, product information and marketing copy in a single...
