by Kelly Lindenau | Sep 8, 2021 | Industry News
By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. However, successful implementation is no easy feat...
by Kelly Lindenau | Sep 7, 2021 | Industry News
Ambition, a sales management software provider, integrated with Microsoft Teams to help sellers and revenue teams evaluate their performance using real-time data, leverage more impactful incentives and competitions to drive business and celebrate individual or team...
by Michael Rodriguez | Sep 7, 2021 | Industry News
Sitecore, a digital experience management software, acquired AI-powered digital search platform Reflektion. The acquisition is part of Sitecore’s ongoing $1.2 billion commitment to become a SaaS-based digital experience platform. Reflektion is designed to...
by Michael Rodriguez | Sep 7, 2021 | Industry News
ZoomInfo, a business contact and intelligence platform, unveiled a new integration with Chorus.ai, a conversation intelligence platform and its most recent acquisition. The platform update is designed to help B2B organizations identify new account insights by...
by Deb Wolf, Integrate | Sep 7, 2021 | Demanding Views
New social norms, behaviors and technologies are just a few ways that the Covid-19 pandemic forever altered our lives. From how we interact with each other to our content consumption patterns, everything about our world is different, and B2B marketing is no exception....
by Michael Rodriguez | Sep 6, 2021 | Solution Spotlight
The monday workdocs solution from monday.com enables organizations to build connected workflows that provide users with enhanced collaboration capabilities and real-time updates on data changes, project statuses and timelines for more efficient team...
by Michael Rodriguez | Sep 3, 2021 | Industry News
Intrado, a telecommunications company, recently acquired virtual event management software provider Hubb to improve the in-person, virtual and hybrid event creation and management capabilities of its Intrado Digital Media platform. Intrado is designed to provide B2B...
by Kelly Lindenau | Sep 1, 2021 | Blog
Welcome back to Demand Gen Report’s (DGR) blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and more...
by Kelly Lindenau | Sep 1, 2021 | Industry News
Invado Solutions, a Salesforce demand gen agency, launched a new solution that provides customers with the resources they need for demand gen strategy development, campaign creation and technical implementation. The full-service demand gen solution also...
by Kelly Lindenau | Aug 31, 2021 | Industry News
Bizzabo, an event software platform, partnered with online video platform Brightcove to provide customers with secure, scalable and reliable video streaming for virtual and hybrid events. The partnership will allow Bizzabo to integrate Brightcove’s...
by Michael Rodriguez | Aug 30, 2021 | Solution Spotlight
Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and customers at every step of the customer journey for maximum engagement....
by Michael Rodriguez | Aug 27, 2021 | Industry News
ABM platform RollWorks, a division of NextRoll, announced new partnerships with B2B intent data providers Bombora and KickFire, enriching its platform with account-level intent signals for improved account identification and targeting insights. RollWorks will also...
