by Kelly Lindenau | Aug 31, 2021 | Industry News
Bizzabo, an event software platform, partnered with online video platform Brightcove to provide customers with secure, scalable and reliable video streaming for virtual and hybrid events. The partnership will allow Bizzabo to integrate Brightcove’s...
by Michael Rodriguez | Aug 30, 2021 | Solution Spotlight
Birdeye Messaging, from all-in-one customer experience platform Birdeye, is designed to help users attract, convert and engage customers via text messaging, enabling them to text their leads and customers at every step of the customer journey for maximum engagement....
by Michael Rodriguez | Aug 27, 2021 | Industry News
ABM platform RollWorks, a division of NextRoll, announced new partnerships with B2B intent data providers Bombora and KickFire, enriching its platform with account-level intent signals for improved account identification and targeting insights. RollWorks will also...
by Michael Rodriguez | Aug 27, 2021 | Industry News
Qualified, a conversational sales and marketing software provider, unveiled two new solutions designed to help users drive more conversations with key accounts by engaging them as they enter the users’ website. Qualified For Outbound is designed to assist sales...
by Michael Rodriguez | Aug 27, 2021 | Industry News
Digital experience platform ON24 updated its webinar solution Webcast Elite with new capabilities designed to engage both in-person and virtual attendees: Hybrid Mode. The new tool aims to help B2B organizations deliver integrated event experiences for in-person and...
by Michael Rodriguez | Aug 25, 2021 | Industry News
Plannuh, a cloud-based marketing leadership platform, launched its Marketing Plan Builder, a platform that uses best marketing practices to help users improve the performance of their marketing strategy, campaigns and measurement initiatives. Plannuh is an AI-driven...
by Michael Rodriguez | Aug 23, 2021 | Case Studies
Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing and SDR teams to manage all aspects of the buyer’s journey. To do this, the company realized that they needed to provide its...
by Michael Rodriguez | Aug 23, 2021 | Solution Spotlight
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to qualify buyers faster and increase engagement across various channels. Back-Of-The-Box Details...
by Michael Rodriguez | Aug 20, 2021 | Financial News
Kronologic, a calendar monetization platform, secured $20 million in seed funding in a round led by Signal Peak Ventures with additional investment from Silverton Partners, Next Coast Ventures and Geekdom Fund. Kronologic is an AI-powered scheduling platform that...
by Jeff Haws, MessageGears | Aug 20, 2021 | Demanding Views
As we look into the future, it’s important to remember that real widespread change happens slowly for such a large industry. People have been talking about assembling customer 360-degree views and utilizing “big data” for close to 20 years, and articles...
by Wayne St. Amand, Allego | Aug 20, 2021 | Demanding Views
When Covid-19 wreaked havoc in 2020, it altered our workforce reality. Overnight, almost every industry had to restructure its processes to keep employees safe and ensure revenue kept coming in during the unprecedented economic downturn. With 44% of employees now...
by Michael Rodriguez | Aug 19, 2021 | Industry News
As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of marketing is becoming increasingly necessary for optimal martech spending. Research from the CMO Council showed that 75% of CMOs collaborate...
