by Klaudia Tirico | Aug 18, 2021 | Blog
Drift’s Summit has always been a must-attend event for the Demand Gen Report team. Previously known as HYPERGROWTH, the (in-person) west coast version was last held in 2019 around the same time as Dreamforce in San Francisco. I clearly remember rushing from the...
by Kelly Lindenau | Aug 17, 2021 | Industry News
It’s become an unwritten rule in modern B2B marketing: You can’t host an event without spotlighting account-based marketing’s (ABM) strides and its relation to revenue generation. The 2021 B2B Sales & Marketing Exchange (#B2BSMX) focused three of...
by Michael Rodriguez | Aug 17, 2021 | Industry News
Seismic, a sales enablement platform provider, acquired training, coaching and enablement solution Lessonly to help users provide seamless sales experiences from within the Seismic platform. In addition, Seismic completed its latest series G funding round, raising...
by Michael Rodriguez | Aug 17, 2021 | Financial News
People.ai, a revenue operations (RevOps) and intelligence platform, raised $100 million in a series D funding round, bringing the company to a $1.1 billion valuation. The funding round was co-led by Akkadian Ventures and Mubadala Capital, and included additional...
by Kelly Lindenau | Aug 16, 2021 | Industry News
Salesforce announced a new streaming service – Salesforce+ – which will feature live and on-demand content for every role, industry and line of business in one place. It will feature original programming from Salesforce Studios as its core content and is slated for a...
by Kelly Lindenau | Aug 16, 2021 | Industry News
Revenue acceleration platform Drift partnered with SalesLoft, a sales engagement provider, to equip sellers for hyper-personalized communication with prospects. The partnership seeks to help sales and marketing professionals increase prospect engagement, conversion...
by Michael Rodriguez | Aug 16, 2021 | Solution Spotlight
The Sales Calendar solution from workspace organization platform Scratchpad is designed to unify calendars, sales notes and Salesforce data to help users manage their workspaces and enable more efficient workflows and selling opportunities. Back-Of-The-Box Details The...
by Jason Ball, Considered Content | Aug 13, 2021 | Demanding Views
After Covid-19, the broader task of creating engaging content will remain the same. The old rules — clarity surrounding your audience, customer-centric content and distinction in your positioning — still apply, but there will be subtle differences. Here are my five...
by Michael Rodriguez | Aug 13, 2021 | Industry News
As the in-person B2B Sales & Marketing Exchange (#B2BSMX) entered its second day, organizations, experts and practitioners continued to share their knowledge and experiences about modern marketing and sales in the age of digital transformation. One of the key...
by Michael Rodriguez | Aug 13, 2021 | Industry News
Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based on a user’s ideal customer profile (ICP) and add the account to the user’s sales pipeline. The new capability is designed to...
by Michael Rodriguez | Aug 11, 2021 | Industry News
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks:...
by Allie Magyar, Hubb | Aug 10, 2021 | Demanding Views
In-person events are coming back with a distinctly digital flavor as organizations blend on-site programming with the digital interactions that defined events during the Covid-19 pandemic. These hybrid initiatives are transforming the events industry, increasing...